I'm Obsessed With Cost Per Wear, and This Best-Selling Perfume Is Just 45¢ a Pop

By now, it's public knowledge that my fellow beauty editors and I are self-proclaimed fragrance freaks. From this ode to Frédéric Malle's $255 stunner, Portrait of a Lady, to my reveal showcasing the perfumes that consistently earn me the most compliments, we pretty much consider ourselves the dream team of perfume wearers and reviewers. We love doing deep dives into beloved perfume brands (Tom Ford, YSL, Dior, Chanel, or Gucci, anyone?), but we've been saving one special fragrance line for a rainy day. And today's that day!

Person in a bath holding a bottle of a Maison Margiela Replica fragrance.

(Image credit: @lefevrediary)

I might have expensive taste when it comes to perfume, but Maison Margiela's cult-loved line of eau de toilettes called Replica is the rare breed of fragrance that smells worthy of a $300 price tag but is actually less than half of that. The cozy, time- and place-inspired collection features some of the most beloved scents in the industry (ahem, By the Fireplace will always be a classic), but at just $165 a bottle, it's also one of the most cost-effective ways to smell really, really good without sacrificing your bank account's well-being. Think about it this way: If you were to give yourself one healthy spritz per day, that breaks down to just 45 cents per wear. I mean, how can you resist that?

As an ode to our love for Replica, we reached out to Maison Margiela HQ for an official ranking of the most popular Replica perfumes to date. Curious to see which bottle is taking home the gold? Keep scrolling! Plus, discover the nine runners-up you also need on your fradar. (Fragrance plus radar—get it?)

#10: Maison Margiela Replica From the Garden

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#9: Maison Margiela Replica Coffee Break

#8: Maison Margiela Replica Springtime in a Park

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#7: Maison Margiela Replica Sailing Day

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#6: Maison Margiela Replica Under the Lemon Trees

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#5: Maison Margiela Replica Lazy Sunday Morning

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#4: Maison Margiela Replica Bubble Bath

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#3: Maison Margiela Replica Beach Walk

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#2: Maison Margiela Replica Jazz Club

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#1: Maison Margiela Replica By the Fireplace

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This article was originally published at an earlier date and has been updated.

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.