I've Done the Research—These 19 Brands Consistently Deliver the Best Knitwear on the Market

Ah, knitwear—the fashion equivalent of a comforting hug from your nan. I love knitwear, and thankfully, living in Britain means I get to indulge in my obsession with all things woolly for most of the year. Even in the peak of summer, you'll find me toting an extra knitted layer tied around my shoulders or waist, prepared for when the inevitable evening chill sets in. So it's particularly helpful now that it's winter as all of my favourite brands are taking their knitwear pretty seriously right now.

Whether your budget is high street or high end, the selection of knitwear out there has never been stronger. And I've already started to see patterns in the knitwear landing in new-in sections across the internet.

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(Image credit: @francescasaffari)

Francesca Saffari wears a cream jumper from COS.

Of course, you can never go wrong with a classic cream cable-knit or a soft cashmere cardigan. Still, brands are thinking well and truly outside of the box with their knitwear, shifting it from something of a mandatory purchase to one that's significantly more exciting. From classic stripes to bright block colour to folksy embroidery to intricate swirls, the knitwear scene for winter 2024 is eclectic, so you're guaranteed to find a woven wonder to suit your style. As for which brands to start with, I can help with that.

Having conferred with my colleagues, I've curated a list of the knitwear brands we think are worth spending your money on. I've included labels you'll know, such as Arket, and others you might not yet be familiar with (&Daughter, perhaps). Scroll on to see the 19 knitwear brands to have on your radar.

The 19 Best Knitwear Brands for Women, Hands Down:

1. MARKS & SPENCER

2. REFORMATION

3. COS

4. UNIQLO

5. H&M

6. THE ROW

7. WHISTLES

9. ARKET

10. KHAITE

11. TOTEME

12. ISABEL MARANT

13. &DAUGHTER

14. LORO PIANA

15. GANNI

16. ALLUDE

17. LA LIGNE

18. AMERICAN VINTAGE

19. ACNE STUDIOS 

This piece was originally published at an earlier date and has since been updated.

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.