From Khaite to Levi's, the 8 Denim Brands Fashion People Swear By
Denim trends may come and go (and when they do, we make sure we cover them), but no matter how many seasons go by and how many new styles emerge, there are a handful of denim brands on the classic end of the spectrum that the fashion set just won't quit. You know as well as we do that jeans are the cornerstones of our closets and the building blocks of countless outfits, so it should come as no surprise that our individual denim stacks are more like towers (as in, we own a lot of jeans).
It's only natural, then, that we've come to favor a select few that we turn to time and again. These are our foolproof pairs that have stood the test of time and many closet clean-outs and are still left standing in our wardrobes today. Since we're devoted to the labels we think are the best denim brands out there, we're sharing them here along with the exact styles we love so you too can find the one (aka your next go-to pair). Keep scrolling to discover and shop them all.
1. Levi's
No matter how many trendy jeans we may try, nothing comes close to the classic shapes of Levi's. Although there's a special place in our hearts for the vintage silhouettes, the brand's new offerings have really impressed us.
2. Agolde
Denim is always all about the fit, and Agolde creates jeans that are cut to perfection. They've become a holy-grail basic for everyone in fashion, especially Who What Wear editors.
3. Mother
Mother is known for making the most comfortable jeans, as many of its coveted styles are made out of its signature "super-stretch denim." So if you're usually not a jeans lover due to the stiff material, one of the pairs below might be worth investing in.
4. J.Crew
With all eyes on J.Crew right now, we're not surprised the brand is currently calling all attention to its denim with plenty of new and limited-edition styles in tow. J.Crew is known for its attention to detail and quality, and its denim department is no different.
5. Khaite
We never thought jeans could look "luxurious," but leave it to Khaite, a current leader in the luxury sphere, to do exactly that. Popular styles favorited by the fashion set include the Danielle and Abigail jeans.
6. Zara
If you're on the hunt for affordable denim, look no further than Zara. The retailer offers dozens of silhouettes and colors for you to pick from.
7. Re/Done
Re/Done originally drew attention for its reworked Levi's styles (back when that was all the brand made), but its new denim gets just as much love.
8. Abercrombie & Fitch
Despite Abercrombie making a comeback with the latest selection of trend-forward pieces, the brand's size-inclusive denim has always been well-loved.
This story was published at an earlier date and has since then been updated.
After interning at Who What Wear in 2019, Yusra Siddiqui found her way to the team after graduating with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, Nylon, and Allure. When she's on the job, she's perusing runway shows, analyzing the latest social media trends, and diving deep into all things Gen Z-related.
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