21 Beauty Finds I'm Buying Pre-Holidays—Because I Honestly Can't Wait Any Longer

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(Image credit: Getty Images)

As anyone who heard a Christmas carol pre-Halloween knows, our culture gears up for the holidays very prematurely. Holiday party invites are sent out in October (true story), and November is studded with just as many festive save-the-dates as December and January, which results in a major conundrum in terms of beauty shopping. Since we know there will be major deals and steals on Black Friday, Cyber Monday, and whatever other weekday shopping extravaganza is invented this year, part of us feels the need to resist all beauty buying urges until we have a million discount codes saved and ready to go to battle.

On the other hand, we want to feel and look our best for every event, party, and photo op occupying our calendars before said sales. Despite the fact that I'm an editor who lives and breathes everything beauty for a living, there are still products I buy with my own money or have tacked to my beauty product wish list, and just ahead, I'm revealing what they are. From the glow-inducing self-tanner I've been restocking since college to the mists and moisturizers my favorite celebrity makeup artists use on their A-list clients, I'm sharing the 21 beauty products I absolutely can't wait to purchase (and which I'll be securing into my product arsenal before the holiday shopping frenzy ignites). Keep scrolling!

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.