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This is a public service announcement for all my fellow swimwear-obsessed people out there. When you're shopping for swimsuits, chances are you have your go-to stores and retailers that you scour to find the best suits, but I'm here to insist that you add one more to your list of swimwear sources this summer: H&M. Yep, the affordable retailer we all know and love for everything from wardrobe basics to pretty dresses is stocking a healthy selection of cool swimsuits at the moment, and I'd be remiss not to point it out to you.
Idly scrolling through its summer section recently, I came across a pretty floral-printed bikini that made me do a double-take. Wait, am I seeing this correctly? Is this suit really priced below $20? I was having a hard time believing what I was seeing, so I ventured into the swimwear section only to find even more examples of cool and on-trend suits that surprisingly didn't make my wallet hurt.
From pastel florals and eye-catching ribbed textures to edgy cutouts and of-the-moment shimmery fabrics (and even more swim trends on my radar), scroll down to shop the best H&M bikinis and one-pieces the retailer is offering right now.
Whoever said black bikinis have to be boring obviously never saw this.
Now those are tasteful cutouts.
I'm not sure what I'm more into—the tie-dye print or the ruffle detail.
Just one of several good color options.
Thanks to the ribbed texture and buckle details, this one looks way more than $35.
Try to avoid getting compliments on this shimmery fabric, I dare you.
There's a reason this high-cut leg style is so popular.
Classic bikini shape. Trendy print update.
The minimal side straps feel especially fresh.
'70s-inspired florals feel very right now.
Ribbing + pastels = a major bikini win.
These come in baby pink, powder blue, mint, and lilac.
The barely there swim trend that celebs are obsessed with.
Time to update your string bikinis with this silhouette.
We love a bikini top that can double as a crop top.
Swimwear basics 101.
Leopard print may come and go as a trend, but let's face it—the print is forever.
It's always a good time to invest in animal prints.
The scalloped trim is just so pretty.
Love this lemon color.
Another glitter swimsuit because it really is a major trend right now.
Ring bikinis are a French-girl favorite.
Plus, they have a retro feel to them.
I'm not one to wear a lot of prints, but this looks fun and particularly easy to wear.
No lines in sight.
A shape worth stocking up on.
How good is this color?
I can already tell this is a comfy pick.
How is this possibly priced under $20? Asking for a friend.
A little '90s lettuce-edge action.
The straps are removable, driving the cost-per-wear even lower.
No chance we'd forget the matching bottoms.
Surf's up.
Sporty, but not.
Again with the thin straps!
Next up, 30 under-$98 finds I know my fashion friends will flip over.
