Is it just me, or is H&M nailing it right now? During my latest scroll of its new-in section, my eyes were boggled trying to keep up with top-notch buy after top-notch buy. My liked items skyrocketed in number, and by the time I was finished, I had roughly 30 pieces in my auto-generated wish list. Of course, this is ridiculous—I haven't and would never buy a "haul" of that magnitude. But I swiftly saw that the pieces I liked best tended to fall into one of seven product categories. This realisation is enough for me to summarise that these seven pieces are the best H&M fashion items this season.
Anouk wears ballet pumps from H&M.
What are these seven pieces, you ask? For your viewing and shopping pleasure, I've listed them for you below, section by section, along with the items on my wish list populating it. Perhaps I'm biased, but I think the strongest finds from H&M always err on being classic and timeless, the sort you can pull out of your wardrobe each year and not feel passé. However, with a few on-trend aesthetics thrown in for good measure, it feels like the perfect autumn capsule.
Scroll on to see the best H&M fashion items to buy right now.
The 28 Best H&M Fashion Items to Buy This Autumn:
1. CHIC JACKETS
You'd never guess this trench was under £50.
This has such a Parisian feel, don't you think?
The belted detail adds a touch of elegance to this denim jacket.
I always find myself turning to cropped styles in the transitional season.
2. AUTUMN-READY DRESSES
The perfect throw on dress.
The boat neck is seriously sweet.
Leopard is set to be huge this autumn.
This striped knit dress is ideal for the chillier autumn days.
3. KNITTED HEROES
Now is the time to swap out your linen shirt for a knit cardigan.
H&M's cashmere always sells out at the start of the autumn season.
A true autumn hero.
Slate grey is eternally chic.
4. CLASSIC TAILORING
H&M does some of the best trousers on the high street.
Simple, understated and so elegant.
I'm ready to recreate this whole look.
Add a polished edge to skirts and jeans with a classic waistcoat.
5. BUTTON-UP SHIRTS
The tapered waist really sets this shirt apart.
This comes in a range of shades, but this khaki hue has all my attention.
This has already made its way into my basket. Such a classic!
Sometimes the most simple pieces can be the most effective.
6. FLAT SHOES
It's hard to believe these are from the high street.
This pair is so timeless, H&M brings them back every year.
Chelsea boots are a forever autumn staple.
Ballet pumps are the versatile shoe that aren't going anywhere.
7. ELEGANT ACCESSORIES
I have a feeling this will be my favourite companion for days out this autumn.
How gorgeous is this very chic belt?
Chic earrings are a year-round essential.
I couldn't resist adding this other bag, too.
This piece was originally published at an earlier date and has since been updated.
-
Stop Right There! These Gorgeous H&M and Zara New Arrivals Are Bound to Sell Out SoonThe only spring shopping list you need.
-
I Give This $35 Designer-Passing H&M Cardigan One Week Before It's Sold OutGuaranteed.
-
6 Fall 2025 Runway Trends I Already Found at Zara, H&M, and MangoAffordability's never looked so good.
-
I Just Saved $360 by Purchasing These New H&M Flats Instead of the Designer Pair I Originally WantedTalk about a win.
-
The $25 H&M and $50 Zara Flats I'm Buying Because This Shoe Trend Is Suddenly EverywhereIt's good enough to buy in multiples.
-
I Shop for a Living—30 J.Crew, Zara, and H&M Items That Will Elevate a Spring OutfitThese are all so chic.
-
Jamie Mizrahi's World: The Celeb Stylist's Favorite Red Carpet Look, Most Worth-It Shoe, and Album She Listens to on RepeatA modern-day style expert.
-
These New $25 H&M Shoes Are as Chic as the $700 Designer Pair I WantI bet they'll sell out before April 1.
