H&M's Design Team Needs a Raise After Making These 30 Luxe-Looking Fall Items

H&M model wearing gray sweater.

(Image credit: Courtesy of H&M)

Has anyone checked on the H&M design team lately? I fear they've cooked with their clothing this season.

Over the last few weeks, Who What Wear editors have been noticing an uptick in the number of times we'll send an H&M item to our team-wide group chat, followed by some sort of comment like, "This is so chic." Sure, H&M has been our go-to retailer for some time now thanks to its timeless pieces and elevated basics, but since the start of fall, we've been pleasantly surprised to find ourselves buying from the retailer more than ever. With an emphasis on construction and elevated fabrics, H&M's recent fall collection is all over our mood boards.

Below, shop a few of our favorite H&M fall items, including shoes, jeans, coats, and other seasonally appropriate essentials. The best part? Most are under $100. Run, don't walk, to get these before they sell out by November 1.

Lauren Eggertsen
Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.