Despite being a small purchase, buying underwear is not a task you should put at the bottom of your to-do list. It's a personal buy that should be prioritized, especially since it's what you'll be wearing on a daily basis. As a market editor, I already do intense research before buying anything, but as I'm sensitive about the comfort of my undergarments, I take this very seriously.
Out of all the styles on the market, hipster underwear is the winner for me. They hit at the perfect hip-bone length and strike a balance between a brief and a thong. They feel comfortable and still look sexy—it's a win-win combination. Avoid the hassle and keep scrolling. You'll find the best pairs of hipster underwear below. Whether you're looking for something simple for every day or want something for a special occasion, I included an excellent variety for you to choose from. Glowing customer reviews are also there to back me up.
Everlane is the ultimate destination for quality basics, and that includes underwear. With over 300 positive reviews, this style is a customer favorite because it truly feels invisible.
Customer Review: "These underwear are the most comfortable ones I own! They don’t ride up so I’m not constantly adjusting them. And they are truly seamless and undetectable under any pants I wear. In fact, after buying cheaper brands that purported to be seamless, I came back to Everlane and bought four more pairs. And I will be buying more in the future so I can get rid of all my other ones!"
The same comfort as above with a lower rise if that's your preference.
Customer Review: "These are amazing! Super thin yet the material is strong! Barely there feeling and no panty lines—not even in leggings!"
Customer Review: "A little tighter than I was expecting, though they still fit great. Wanted seamless ones so they would not show underwear lines and it worked! And they were shipped quickly!"
This pack of hipsters is a great option, as they're made of cotton and spandex, so they have a comfortable feel with just enough stretch.
Customer Review: "Very comfortable and offer decent coverage. They have a nice amount of stretch and do not ride up or cut into your legs or waist. These are my new favorite everyday panties."
Leave it to H&M to make comfortable underwear with pretty touches.
Calvin Klein's underwear is highly coveted for a reason. Not only are they a cool statement (cue all the #InMyCalvins Instagram moments), but they are also comfy and soft enough for bed.
Customer Review: "These are by far the best truly seamless panties, however sizing matters. I purchased large based on size chart but the panties rolled down so I went to Calvin Klein outlet store and bought medium and these fit perfectly and do not roll down on me. So if you are on the small end of next size up, maybe purchase the smaller size. Everything else about these panties are perfect. They're truly invisible and I don't even feel them on me—so comfortable. I suggest you hand wash and lay flat to dry."
Another great Calvin Klein option.
Parade's underwear offering is breathable, flattering, and still cute. (Just look at the print and color options.)
Customer Review: "Will never get any other underwear again. This is truly a seamless underwear and it doesn't roll when you move. Very comfy!"
I get it—these pairs may not be the sexiest, but sometimes, you just need the comfy basics.
Customer Review: "These underwear are incredibly soft and comfortable, making them perfect for all-day wear. The design truly lives up to its promise of comfort, and I appreciate that they are available in plus sizes, ensuring a perfect fit for everyone. The fabric feels luxurious against the skin, and the waistband stays in place without digging in. Overall, I highly recommend these underwear to any woman looking for comfortable undergarments!"
And when you're tired of the casual undies above, this pair will easily spice things up. Plus, for lace lingerie, Hanky Panky's styles are surprisingly durable.
Customer Review: "I have a few of the open-gusset panties from different brands and these are one of my favorites. They are so soft and comfortable. They look beautiful on. The cheeky hipster is flattering on my mid-40s body. I am between a size 4 and 6, mostly wear size 6, and the small fit perfect."
Customer Review: "I wear these for everything— running, barre, and everyday. Truly no-show. Super comfortable. Cute and silky. Not sure why they’re riding up on some people - maybe they need a bigger size. I’m a size S in these and a size 6 in general — they fit perfectly and don’t budge."
ThirdLove is known for its bras, but the underwear selection is worth looking at as well.
Customer Review: "One thing I appreciate about ThirdLove panties that I have worn: they are extremely comfortable and I never worry about 'lines' anywhere. The hipster is beautifully unobtrusive, even under leggings."
I've tried almost all of the underwear Skims offers, and the cotton collection stands as the most comfortable.
Customer Review: "I wore these throughout my pregnancy in a size small and they were the only underwear that remained comfortable. Soft, stretchy, and supportive!"
This post was previously published and has since been updated.
