17 Classic High-Street Buys That Make Up My 2024 Capsule Wardrobe

Few of us have the budget to shop Toteme and The Row on the regular, which is why we so often turn to the high street for more affordable alternatives. It takes a bit of trial and error to identify the worthwhile buys among a plethora of (let's be honest) mediocre pieces, but stores like Arket, COS and & Other Stories are constantly stepping up their game where quality and fit are concerned.

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(Image credit: @louisahatt)

Louisa wears a brown leather jacket from Whistles.

Recently, 17 styles in particular have impressed the entire Who What Wear team. We're constantly on the lookout for frugal staples that will last for longer than a season, paying attention to each item's cut, the materials used and the colour palette to predict its longevity. These buys all fit the bill for us, and we have a feeling you'll agree. Each has the potential to be pulled out on a whim and easily slotted into a chic outfit, either lifted with trending accompaniments or styled simply and classically. In short, we think every wardrobe could benefit from these affordable additions.

From Arket's influencer-approved knit to Massimo Dutti's timeless loafers, these 17 high-street classics are worthy of your wish list.

1. Arket Alpaca Jumper

2. COS Wool Trousers

3. Whistles Leather Jacket

4. COS Crossbody Bag

6. Massimo Dutti Striped Cardigan

7. H&M Draped Dress

8. Massimo Dutti Penny Loafers

9. Mango Faux Shearling Coat

10. Weekday Rowe Jeans

12. Arket Suede Bag

13. Zara Skort

14. Arket Poplin Shirt

15. H&M Wide Trousers

17. Arket Crew-Neck T-Shirt

Next Up: 30 Chic New Buys from COS, Massimo Dutti and Reformation That Pass for Designer

Freelance Fashion Editor

Bébhinn Campbell is an Edinburgh-based fashion and lifestyle writer and editor. She started her first blog at age 14 and went on to intern at print and digital publications in Berlin and London, including Dazed & Confused and Indie magazine.

A job at a fashion startup took Bébhinn from Ireland to Scotland in 2019, where she now works as a freelance journalist and copywriter covering everything from travel and interiors to styling advice. As a contributor to Who What Wear, Bébhinn always keeps her eyes peeled for emerging trends and looks worth writing about. She prides herself on her ability to cut through the noise and identify solid investment buys, exciting new brands and fresh takes on classic design.

In her spare time, Bébhinn enjoys perusing Edinburgh’s best vintage shops, working through her out-of-control book collection and watching dog reels on Instagram.