Using the Wrong Hair Toner Can Wreck Your Color—How to Pick Your Perfect Match

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(Image credit: @kimseidensticker)

If you color your hair, I'm sure you've asked your stylist once or twice what shampoo and conditioner are best to use for upkeep (maybe even a hair mask or two), but you're also missing one key item that can keep your hair color extra vibrant for longer.

I'll be the first to admit that I didn't know much about hair toners until I asked a hairstylist or two. To sum up, they're really useful if you're trying to eliminate unwanted tones from your hair color. Downside? You absolutely need to choose the right one for your specific color, otherwise, it could end very badly. No need to worry, though—I've asked the experts to give us the full rundown on the best hair toners and which one you should use. Keep reading for what they had to share.

What are hair toners and what do they do?

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(Image credit: @aysha.sow)

I know all the salon jargon can get confusing, so let me start by explaining exactly what a hair toner is. Celebrity hairstylist Glenn Ellis breaks it down. "A toner, or sometimes called a gloss, is a semi-permanent hair dye," he says. "This means it's not permanent and it fades. It's primarily used to adjust the tone of your hair. Clients who get their hair lightened often get a toner in order to neutralize the brass or yellow and orange tones they see. The toner is what really personalizes your color."

A toning treatment can be done in the salon, but there are also great at-home options you can use to boost your natural hair color or keep your color-treated locks looking vibrant. Ellis says "at-home toners really work for neutralizing the unwanted tones you see and often are pigmented shampoos and conditioners. If you are blonde, you'll want to reach for one that is purple-based in order to get rid of the yellowy tones. If you are brunette, you'll want to reach for one that is blue-based to get rid of orangey tones. I also recommend talking to your colorist after you get your color done about what products they recommend in order to help preserve your specific color and what at-home toners they recommend." Although Ellis prefers in-salon toners, celebrity hairstylist Jennifer Korab offered a few at-home options she loves below. 

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Associate Beauty Editor

Shawna Hudson is a beauty, wellness, lifestyle, and travel writer with over 10 years of experience. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, and more. She is currently a beauty writer at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.