Don't Forget About Your Mom Friends! The 39 Best Gifts for Parents, Kids, and Families
Whether you're looking for your own minis, a niece or nephew, a friend's baby, or a new parent, shopping for littles can be a big stress—especially if you don't know what you're doing. If this was four years ago, I would have been completely lost writing this story. In fact, I would have probably refused all together. However, two boys and countless occasions for gifting later, I kind of feel like an expert, so here goes nothing!
Today, I've rounded up the best gifts for children, babies, and parents. This holiday season, I have something for every family member and budget but also every vibe. Whether they're into DIY activities, park picnics, books, or keeping up with the cutest in kids' clothes, I've got it all and then some. Ready to spoil the little ones in your life? Simply keep scrolling to get started.
If the family you're shopping for doesn't already have this, it's a no-brainer. Just look at the Nordstrom reviews for proof.
When someone asks me what to buy my kids for a holiday, occasion, or birthday, my answer is books 99% of the time.
If someone you know is in the process of designing a nursery or kids' bedroom, they're going to love a custom blanket.
I've found that you truly can never have enough storage baskets in a home with kids.
We love an activity gift that occupies the little ones, and this can be great for siblings to share.
I just bought this frame to display holiday pictures, and I'm obsessed.
I love every iteration of the Pottery Barn "Anywhere" seating collection and so do kids!
This feels open-ended in a good way. It can worn on its own, added to an existing necklace, or added to in the future.
If you're looking for fancy pj's for the whole family, this brand has got you covered.
Bonus points if you also get this chic carrying case.
This is so fun for kids, or you could opt for something a little more understated for the parents and whole family.
I know one parent in my household who would be very happy about this.
I love the idea of getting a different color and design for each member of the family.
No words other than to tell you there's also a version for dads.
Given the astronomical rate at which babies and toddlers outgrow their pajamas, I know I was always happy to receive more.
This would be a cute matching moment with the parents too.
Don't forget the matching suit for mom.
Since you can't give the gift of a nap, a nap dress might be the next best thing.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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