I'm a Perfume Collector—21 Fragrances That Are Set to Define 2024 for Me

We’ve officially entered 2024, so I’ve been thinking about what my scent story will look like for the year. Now, let’s not jump to conclusions. I’m not doing anything wild and giving up my gourmands! However, I am excited to get more into the niche fragrance scene and try indie perfume brands I never have before. There are a ton.

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(Image credit: @helenacuesta)

Along with lesser-known fragrance brands, there are popular brands that I’m still getting to know. Then there are the perfumes that I’ve sampled and loved so much I’m now set on getting a full-size bottle. Lastly, there are some bottles I haven’t yet had the pleasure of smelling. There is a lot to consider for this new fragrance journey! Ahead, you’ll find 21 of the perfumes on my sniff list for 2024. Keep scrolling!

Marie Lodi
Freelance Beauty and Fashion Writer/Editor

Marie has covered beauty, fashion, and lifestyle for almost 15 years. She contributes to the beauty section here at Who What Wear. Previously, she was the Looks Editor for Bust Magazine, built the beauty vertical at HelloGiggles as its beauty editor, and was a founding staff writer at Rookie mag, giving fashion advice to teens. Her bylines have appeared in The Cut, Allure, Glamour, The Hollywood Reporter, and more. She was born and raised in Southern California and is based in L.A. Marie is a self-proclaimed costume design nerd and a co-host of Makeover Montage, a podcast about fashion in film and costume design. You'll see her writing about her beauty obsessions: red lipstick, winged eyeliner, pink hair, nail art, and skincare for people over 40. When she's not working, she's playing with her dog, Gnocchi, and writing her style newsletter, Overdressed.