How to Choose the Best Flat Iron so You Don't Damage the Eff Out of Your Hair

Woman with curly hair

(Image credit: @bridgetbragerhair)

Having a good flat iron (or hot brush, for that matter) can be life-changing, and I'm not just saying that. Whether you just want an effortless-looking style for the day or something a little more elegant, having the right tools along with the right heat-protectant products can really make or break your styling experience.

Not only is it important to use a heat protectant, but it's also key that you choose the right flat iron for your hair type. For more on that, plus the best editor- and expert-tested tools to try, keep reading below.

The Best Flat Irons of 2025, at a Glance

The Best Flat Irons for Curly Hair

Woman with curly hair

(Image credit: @emmanuellek_)

The Best Flat Irons for Wavy Hair

Woman with wavy hair

(Image credit: @bridgetbragerhair)

The Best Flat Irons for Straight Hair

Zoey Deutch

(Image credit: @bridgetbragerhair)

The Best Flat Irons for Coily Hair

woman with coily hair

(Image credit: @spicy.mayo)

How to Choose the Best Flat Iron

"The most important things to keep in mind [when selecting a flat iron] are the temperature, plate material, plate shape and size, and the technology," Taylor shares.

  • Plate material: "For fine to medium hair, a flat iron with ceramic plates infused with tourmaline and or magnesium would be a great choice," shares Patterson. "Titanium plates would best be for hair textures that are stronger and thicker because titanium can retain hotter heat better to assist with the smoothing of the hair," he says. (We'll go over more details on ceramic vs. titanium plates in just a moment!)
  • Plate size: Those with thicker, coarser hair might fare well with wider plates to efficiently grab larger sections. On the other hand, folks with finer hair might want to use a flat iron with a narrower build.
  • Technology: "A high quality flat iron will have the best plates allowing for many heat adjustments, auto shut off features, and dual voltage, especially if you’re a traveler," adds Patterson.
  • Design: "I love a flat iron that has rounded edges that expands the styling options and allows for you to create waves and curls as well as sleek looks," adds celebrity hairstylist Justine Marjan. Make no mistake: Flat irons are for more than just sleek, straight styles!
  • Hair type: As always, keep your hair type top of mind. "If you have fine, chemically processed hair, you won’t have the same needs from your iron that a thicker or coarser hair texture will need," Patterson notes.

What is the best temperature setting to use?

"As a rule, I would get the iron hot enough to smooth your hair in just one pass," says Patterson. "This not only minimizes physical damage to the hair but also helps to minimize heat damage. Every hair type, texture and quality of hair will need its very own tailored heat setting though." Those with finer hair shouldn't use a ton of heat, as that could cause major damage, while those with thicker hair might need to crank up the temperature a bit to get their desired smoothness.

For those with curls, Taylor recommends using a flat iron that reaches no more than 450 degrees. "Otherwise, you're going to really damage your strands and curl pattern," she notes. Generally, sticking to 400 degrees or below is a good rule of thumb—and don't forget to apply heat protectant!

Ceramic vs. Titanium Flat Irons

When shopping for flat irons, the most common materials you'll see are ceramic and titanium. While one is not necessarily "better" than the other, they each do have advantages for certain hair types.

"Ceramic plates are made the same way ceramics are made—layer on top of layer and baked. This makes the flat iron plates strong and smooth with great heat retention to them," explains Patterson. They's also typically gentler on the hair, as they allow for better temperature control, notes Marjan. "Just make sure you’re getting real and true baked ceramic plates, not an aluminum plate 'coated' with ceramic. They are not the same," Patterson adds.

Then you have titanium irons, which Patterson notes are "the smoothest plates available that also have the highest heat retention and recovery." He adds, "While these are great choices for a thicker more coarse-curly texture, I wouldn’t recommend them for finer hair textures. They’re much too powerful."

Which flat iron causes the least hair damage?

Look, heat harms your hair, no matter how you slice it. No flat iron on this list (or anywhere) will prevent damage entirely, but tools that have smart sensors, even-heat technology, or automatic heat settings are a good place to start. Try GHD's Platinum+ Styler, which keeps the temperature at an ideal 365ºF, or T3's Lucea 1-Inch Professional Straightening & Styling Flat Iron, which features special, synchronized heaters for fast, one-pass styling.

"Technically speaking, anytime you’re heat styling your hair you’re creating both heat and physical damage," Patterson caveats. "To minimize damage, always use heat protection and never style hair above 390-400 degrees Fahrenheit—ever."

"Remember that heat styling will cause moisture loss, so make sure your heat protectant is super moisturizing to combat the drying effects of the heat," adds Taylor. You can find all of our favorites in our guide here, which also come recommended time and again by hairstylists.

How We Chose the Best Flat Irons

When it comes to our testing process at Who What Wear, personal recommendations always come first. Beauty writer Shawna Hudson first chose the flat irons she specifically swears by for her own curls, making sure to include a variety of price points, sizes, and materials. Customer reviews are also important to keep in mind, so we scoured the review sections of our favorite retailers while creating this list.

We also consulted trusted experts: celebrity hairstylists Kee Taylor, Bridget Brager, Jeremy Tardo, Justine Marjan, and Gregory Patterson. With their tips on what to look for in a high-quality flat iron (plus their personal recommendations), we were able to whittle down our list to the final 16 options you see here.

This article was originally published at an earlier date and has since been updated.

Associate Beauty Editor

Shawna Hudson is a beauty, wellness, lifestyle, and travel writer with over 10 years of experience. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, and more. She is currently a beauty writer at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.

With contributions from