Trust Me: These Under-£75 Autumn Buys Could Easily Pass as Designer

Finding affordable pieces that look expensive is no easy feat. Most of us are on a budget when buying clothes, but that doesn't mean we're willing to settle for low-quality items that will last little longer than a day. There's no disappointment like your new favourite jumper pilling after a handful of wears.

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(Image credit: @modedamour)

Though difficult, hunting down premium-looking styles that don't break the bank is not an impossible task. You just need to know where to look and what to look for, and until you do, we're here to help. For us, the key is to pay attention to fabrics and silhouettes, and use past experiences to inform your purchases. If you've previously bought a shirt that looked tired after one trip through the washing machine, chances are another from the same brand will have a similar lifespan. Red flag! We also recommend looking for pieces that will blend seamlessly into your wardrobe and work with other hero pieces you already own and love. Just because you're buying something from the high street, doesn't mean it shouldn't be considered an investment. Items that bring you joy, that you'll get endless wear out of and that boost your confidence are always sensible purchases in our eyes.

To set you on the right track, I've sifted through the new-in pages of all my go-to brands to pinpoint which buys are worth your attention, money and a place in your wardrobe. Honestly, I was surprised how many items could pass for designer but come in at under £75. From head-turning evening dresses to insulating outerwear, keep scrolling to see my edit of the best, elevated fashion pieces under £75. Enjoy!

SHOP THE BEST FASHION PIECES UNDER £75:

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Freelance Fashion Editor

Bébhinn Campbell is an Edinburgh-based fashion and lifestyle writer and editor. She started her first blog at age 14 and went on to intern at print and digital publications in Berlin and London, including Dazed & Confused and Indie magazine.

A job at a fashion startup took Bébhinn from Ireland to Scotland in 2019, where she now works as a freelance journalist and copywriter covering everything from travel and interiors to styling advice. As a contributor to Who What Wear, Bébhinn always keeps her eyes peeled for emerging trends and looks worth writing about. She prides herself on her ability to cut through the noise and identify solid investment buys, exciting new brands and fresh takes on classic design.

In her spare time, Bébhinn enjoys perusing Edinburgh’s best vintage shops, working through her out-of-control book collection and watching dog reels on Instagram.