I Just Found So Many Fashion Buys for Less on Amazon

last updated 15 September 2020

It all started around a month ago when I was browsing Matches and came across Loretta Caponi's collection of nightie-style dresses. Coming in a range of pastels and florals, and finished with a sheared neckline and ruffled collar, I couldn't help but be reminded of the traditional nighties sold at the market near my house. This led to me, somewhat jokingly, searching for granny nighties on Amazon, but believe it or not, it opened up a whole new world of fashion to me.

There's nothing designers love more than taking a garment of everyday use and elevating it to new heights. The Victorian-style nightie is one example, but I can think of countless 2019 trends that can be traced back to practical and decidedly "non-fashiony" roots. Just think of hiking sandals, boilersuits, cycling shorts and workwear jackets.

When I posted my nightie findings on my Instagram Story, I was overwhelmed by the enthusiastic responses, which ranged from "You joke, but I actually bought one of these a couple of weeks ago and I love it" to "This is basically what I'm wearing today." Of course, there were a few laughing emojis (can't win 'em all), but on the whole, I felt pretty pleased with my discovery and decided to answer the plea of a fellow editor who said, "Please do a story on this."

So I did a bit of digging and came up with a list of five real-deal cult buys that you can find on Amazon for less. I'm talking hiking sandals that were actually made for hiking (shock horror) and boilersuits designed for real-life boiler men and women. The only thing to note is that some styles are designed for men and will come up in boxier fits, so it might be best to size down where possible.

My favourite has to be the "granny" nightie (I have every intention of wearing one with Birkenstocks and a chunky chain necklace on the weekend). Scroll down to see and shop my Amazon fashion finds.