If I Could Only Wear 10 Brands This Fall, It Would Be These
To clarify on the above headline, if I could only wear 10 brands this fall and purchase an entirely new wardrobe for the season, it would most definitely consist entirely of the below. While the option to buy every single one of the items you’re about to see is, at least for me, a bit out of reach, if you happen to be looking for an amazing bag, new dress, or investment logo piece, this story is still entirely relevant because if you ask me, these are the brands that are absolutely killing it right now. From my favorite designer logo of the moment to the fast-fashion brand currently outshining its competitors, continue on to read about and shop the labels that made my list.
Basics: The Range
This new brand is taking your closet essentials to the next level.
Logo I Love: Prada
Of all the logo-heavy designer brands out there, Prada is the one I'd most like to sport this season.
Animal Print: Ganni
Updated Essentials: Jacquemus
From knit dresses to T-shirts, Jacquemus has taken all your basics and somehow made them better.
Faux Leather & Mock Croc: Nanushka
I promise you've never seen faux leather and mock croc look this good.
Fast Fashion: Topshop
Whether you're looking for affordable trend pieces or basics, Topshop is killing it this season.
Accessories: By Far
Outerwear: Sandy Liang
From an of-the-moment fleece to the most statement-making statement coat, no one's outerwear is as cool as Sandy Liang's right now.
Dresses: Rixo
Rixo always has amazing dresses, but something about this season's is especially speaking to me.
Crystal Embellishments: Christopher Kane
Last, but certainly not least, I love the crystal trend so much I had to make it its own category, and no one is doing it quite as well as Christopher Kane.
Up next: nine outfits to wear with your favorite jeans this fall.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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