Depending on the kind of shopper you are, the words "Amazon Prime Day" could cause excitement or sheer terror. We love a great deal as much as the next person, but, like Black Friday or Amazon's Prime Day, sales have grown over the years to include literally tens of thousands of discounts. Whilst it's a great opportunity to save, especially on those big-ticket items you already had on your list, there's no doubt that scrolling through all the deals to find the best ones can be extremely time-consuming.
Fret not. We know you lead busy lives and that you trust our expert judgement—after all, it is our job to sift through the sales all year round, so we can spot a genuinely good deal when we see one—and that's exactly why we're here to help today. We managed to get our eyes on Amazon's best fashion, beauty and home Prime Day deals ahead of time, and we've spent the last few days avidly trawling the pages and pages of discounts so you don't have to.
Ahead of the Prime Day, we've wrapped up all the products we think are truly worth spending that hard-earned cash on. Naturally, there's an array of standout clothing deals as well as plenty of everyday items that our editors are snapping up now, from air fyers and airpods to coffee tables and workout gear. We know that sales can be stressful and often lead to regretful buys, so our main aim is to make it as easy as possible for you to make the smartest, most informed decisions this Amazon Prime Day.
If you're looking to shop the chicest (yes, really) affordable fashion on Amazon, have a look at The Drop discounts. We've also got a roundup on all the best beauty deals for Prime Day according to a beauty editor as well as a concise edit of the most highly rated beauty tools on sale right now. Looking to spruce up your home? We've even taken the time to pull out the most expensive-looking pieces ready to bolster your outfits through this season and the next. We've also got the lowdown on the best dupes on offer (who doesn't love a good Amazon dupe?), and a selection of stand-out pieces you can bag for a lot less this Prime Day.
First, though, keep scrolling for our elite roundup of the best Prime Day deals across fashion, beauty, home and beyond, that our editors are taking advantage of this year. You're welcome.
Head directly to Amazon's best deals.
What Is Amazon Prime Day?
Amazon Prime Day is a two-day sale event exclusively for Amazon Prime members. The sales range from the best of beauty to new in fashion, with plenty of other savings on tech and homeware. There's beauty tools we've been wanting to try, health and wellness items for a summer reboot, home appliances (a couple of the team are in the process of moving), and bits and pieces in between.
When Is Amazon Prime Day 2024?
Amazon Prime Day is a bi-annual event that runs in July and October each year. We will let you know as soon as we find out the next dates.
How to Access Amazon Prime Day:
Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forward).
When Does Amazon Prime Day 2024 End?
The event lasts for two days, and the next one is expected in July.
Shop The Best October Prime Day Deals:
- CurrentBody Skin LED Light Therapy Mask £269 (originally £299)
- Acuye Leather Tote Bag £42 (originally £50)
- Levi's Ribcage Straight Ankle Jeans £50 (originally £109)
- Amazon Fire TV £230 (originally £430)
- Philips Lumea IPL Hair Removal Device £375 (originally £490)
- Ninja Foodi Dual Zone AirFryer £150 (originally £220)
- GHD Mini Styler Professional Hair Straighteners £133 (originally £159)
Explore the Amazon Prime Day Deals on Our Editors’ Wish Lists:
Hannah Almassi, Editor in Chief
"As I have quite a sedentary job, I've been increasingly feeling like I want to get my body moving, so Prime Day could be a good opportunity for me to invest in some of the kit that I need to motivate me—a new yoga mat, a step tracker or smart watch and some fresh workout gear should do it!"
![Apple Watch Se (2nd Gen, 2023) [gps 40mm] Smartwatch With Midnight Aluminium Case With Midnight Sport Band M/l. Fitness & Sleep Tracker, Crash Detection, Heart Rate Monitor](https://cdn.mos.cms.futurecdn.net/eoKoJEaf2CDnSGbardrztS-1920-80.jpg.webp)
A great find in the Amazon sale.
If you've always wanted to invest in a Peloton, now's your chance.
With over 3,400 reviews this pair of leggings is definitely on my list.
Florrie Alexander, Acting Affiliates Editor
"After years of relying on Amazon to restock my beauty cabinet, snap up the latest gadgets and buy last minute presents, I've become somewhat of an expert in finding great buys. Along the way, I've found so many chic fashion buys, and this October Prime Day I'll be looking for some great buys on new season heroes as well as some forever pieces to join my wardrobe. Also, there may be a gift along the way that can help me get well ahead of my Christmas shopping."
I spied this bag a few weeks ago and have been waiting for it to go on sale! Practical and chic, this went straight in my basket.
A tennis bracelet is undeniably timeless, and the kind of piece that is great for gifting others as well as yourself. Instantly bring a big of sparkle to the everyday.
Levi's is the brand to go to for excellent denim, and a pair of wide leg jeans will definitely be worn on repeat.
Maxine Eggenberger, Deputy Editor
"I've recently begun renovating a house, which is significantly less fun than I thought it might be. So, while we spend the lion's share of what was my decorating budget on things like rewiring and plastering, I find myself spending more and more time on Amazon looking for deals on home accessories to elevate my (eventual) space, and tech items I can seriously save on, like a new TV. I'm also considering investing in a Kindle—I broke mine whilst travelling last year and I could use some escapism from the chaos I'm currently living in. On my must-read list is the The Summer I Turned Pretty series."
One reviewer on Amazon states "Some books I read have tables and illustrations that are hard to read on a small screen. Kindle Scribe is fabulous and I have become quite a bookworm...Well done Amazon!"
The perfect centrepiece for all my coffee table books.
I've got in on good authority that this is one of the best deals out there this Prime Day.
Eleanor Vousden, Beauty Editor
"When Prime Day rolls around, I take it as my opportunity to stock up on pharmacy skincare favourites that I'll never be without in my bathroom cabinet. Plus, there are a few devices that I've added to my wish list which I'm hoping to get a substantial discount on. It's also the time to strike if you're after your favourite shampoo and conditioner—I've seen great deals on haircare bundles on Prime Day."
An expert-loved facial device.
With 30 second heat-up time and a wide plates ideal for all hair lengths, this is a key piece of any beauty-lovers arsenal.
Smooth, curl, add volume and more all with one easy tool.
Remy Farrell, Shopping Editor
"I've been counting down to the start of summer since… well, last summer, and I'm ready to fully engage in holiday mode. I have a few trips pencilled into my calendar, but whether I start with a weekend staycation or a further flung destination, I'm going to need the right luggage to get me there. It might not be a shiny new gadget or the designer bag I'm waiting to splurge on, but a good suitcase is a wise investment, and even better to buy at a discounted price."
Black is a failsafe option for luggage.
A classic black blazer will work hard in any wardrobe.
It's not a massive saving, but cosy season is here and this chic knit cardigan is already a great price.
Grace Lindsay, Junior Beauty Editor
"I always rely on Prime Day to stock up on a selection of tech and beauty essentials, and this year I'm looking for a real standout LED face mask. Alongside, it's the perfect time to restock my beauty shelves everyday essentials, and maybe a fashion hero or two.."
I'm ready to up my skincare game and CurrentBody's mask comes highly rated by our own editors.
Whether you have generally dry skin, or are looking to rehydrate in the cooler months, Medik8's deeply nourishing cream will rise to the occasion.
With 22 different brushes for all application techniques, this is a beauty bag essential.
Poppy Nash, Managing Editor
"I'm moved house over summer, so I'm using Prime Day as an excuse to purchase pieces that have long been on my wish list for my new home. I've got my eye on a new coffee machine (good coffee is a must in my household), an air fryer and even a hoover! It might not be glamorous, but that doesn't mean I'm not very excited to invest in items I know will be used daily for years to come."
Chic and practical, this elegant addition to my kitchen is ready to take on the challenge of early mornings.
Take it from me, an air fryer will change your kitchen game.
Everyone raves about Shark hoovers, including one Amazon reviewer who exclaimed "This is a big upgrade cleaning wise in every single way and ticks nearly all of the boxes we could want from a wireless vacuum."
Humaa Hussain, Junior Branded Content Editor
"This year I’ve been focusing on my health and keeping active, so for Prime Day I’m planning to snap up some fitness deals. I have my eye on a smart watch to track my workouts and my sleep, as rest is a crucial part of recovery, and a pair of wireless ear buds so I can listen to my online workouts even when my housemate is hoovering. I’m also in the market for a new pair of running trainers but have been holding off to scoop up a great deal, which I’ve now found. Finally, I’m a water bottle girly—wherever I go, I have a huge bottle to hand. This one is already mine but you can now get it for less."
If you're looking for wireless earbuds that offer excellent sound quality, noise cancellation and seamless integration with your Apple devices, you might want to consider the Apple AirPods Pro.
A stylish pair of trainers that can bring a relaxed edge to tailoring, dresses and more.
With the darker days, I'm more inclined to get my runs done indoors. The display shows the stats of my workout, or can connect to my phone.
Georgia Seago, Copy Editor
"I have psoriasis, and after lots of research, I’m about to make some changes to my diet and lifestyle in a bid to heal my skin. I’ll be taking advantage of Prime Day to stock up on all the supplements, superfood powders and bodycare products I need to set me on the right track."
Our entire team rave about this CeraVe cleanser.
Simply pop a scoop in a glass of water and let these greens work their magic.
I've been saving up for an at-home hair removal device to get that smooth feeling in comfort, and this Philips highly rated device is now 23% off!
Natalie Munro, News Writer
"My Amazon wish list has been prepped and ready for October Prime Day for a while. At the top is a sturdy steamer. I'm the type of girl to leave the house with creased clothes, simply because I'm very lazy, but my fellow editors have told me that a steamer will change the game and make me look instantly put together. I'm also in need of an iPad upgrade so I'll be saving on that during Prime Day, too."
Steamery is a brand that many fashion people turn to for their staple steamer, and the Amazon reviews confirm how easy it is to pack for holidays, too.
It's rare to see Apple products on sale, so if you're considering getting an iPad this year, it might be worth making use of this deal.
Everyone I speak to is so impressed with their ring doorbells, with over 3,000 reviews to back it up.
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