I'm Calling It: In 2025, Face Wash Will Become the Beauty Main Character

For so long, face wash has been such an "unsexy" portion of an overall skincare routine. A necessary step to create a clean canvas for all that follows (a high-tech serum, a firming cream, etc.), but a simple one—a boring one, even—that often gets overlooked. And if you have sensitive skin? It's likely been a step you dread.

Allow me to present the gentle-cleanser dilemma: too stripping and squeaky or too thick and emollient to actually feel, well, clean. "Many effective cleansers can strip the skin of natural moisture, leading to irritation, while others may be so mild that they leave a film, causing one to feel unclean and sometimes left with a residue," agrees dermatological nurse and celebrity aesthetician Natalie Aguilar. This residue can create a film over your pores, preventing other skincare products from actually penetrating and working their magic. Not cute!

Aysha Sow with glowing skin

(Image credit: @aysha.sow)

All of that is about to change. This year, we've seen a smattering of gentle, actually effective cleansers well-suited for sensitive skin. "Cleansing used to be seen as the least important step in your routine. Most derms just told our patients to look for a basic gentle cleanser that didn’t strip the skin," recounts board-certified dermatologist Whitney Bowe, MD. Now? Face washes for sensitive skin boast skin barrier–strengthening actives, glorious lathers, and even a healthy, clinically backed dose of actives to treat concerns like acne, dark spots, and fine lines without any irritation.

"I think the sexiest part of a skincare routine is your cleanser, as it sets the mood for everything that follows," declares Aguilar. Here, find eight alluring formulas—editor tested, derm approved!—that are sure to become the main characters of your beauty routine.

The Best Face Washes for Sensitive Skin, Listed

  1. Best Overall: Dr. Whitney Bowe Beauty Bowe Glowe Cleanser
  2. Best Gel: Tower 28 SOS Gentle Hydrating Gel Cleanser + Makeup Remover
  3. Best Foam: Skinbetter Science Refining Foam Cleanser
  4. Best Exfoliating: Youth to the People Superfruit Gentle Exfoliating Cleanser
  5. Best Milk: Oak Essentials Nourishing Cleansing Milk
  6. Best Micellar: Bubble Magic Melt Micellar Milk
  7. Best Scent: Dieux Baptism Gentle Foaming Facial Gel Cleanser
  8. Best Cleansing Balm: Eadem Dew Dream

The 8 Best Face Washes for Sensitive Skin

Best Overall: Dr. Whitney Bowe Beauty Bowe Glowe Cleanser

Jamie testing face washes for sensitive skin

(Image credit: @jamieeschneider)

Best Gel: Tower 28 SOS Gentle Hydrating Gel Cleanser + Makeup Remover

Jamie testing face washes for sensitive skin

(Image credit: @jamieeschneider)

Best Foam: Skinbetter Science Refining Foam Cleanser

Best Exfoliating: Youth to the People Superfruit Gentle Exfoliating Cleanser

Best Milk: Oak Essentials Nourishing Cleansing Milk

Jamie testing face washes for sensitive skin

(Image credit: @jamieeschneider)

Best Micellar: Bubble Magic Melt Micellar Milk

Best Scent: Dieux Baptism Gentle Foaming Facial Gel Cleanser

Best Cleansing Balm: Eadem Dew Dream

What to Look for in a Gentle Face Wash

If you have sensitive skin, you know the deal. Even if a face wash is marketed for easily irritated skin types, you'll still want to patch test before applying it to your entire face just in case you react.

That doesn't mean you must avoid actives entirely! Bowe loves cleansers with niacinamide (aka vitamin B3), which simultaneously strengthens the skin barrier, provides antioxidant protection, and balances oil production. Peptides are wonderful to target aging concerns as well without being too harsh on the skin. Of course, she also calls out gentle, soothing players like ceramides, hyaluronic acid, and marshmallow root extract.

"Look for gentle ingredients like coconut oil, chamomile, aloe vera, and glycerin, which provide hydration and soothe the skin," adds Aguilar. "Milk or oil cleansers are often ideal, as they cleanse without stripping the skin's natural moisture barrier."

What to Avoid

On the flip side, both Bowe and Aguilar recommend steering clear of cleansers with harsh surfactants. These may bubble up nicely, but they also strip your skin barrier of its precious oils. "[I] also try to avoid unnecessary allergens or irritants, including essential oils, in cleansers for my patients with sensitive skin," Bowe adds. Some people do totally fine with fragrance (again, always patch test!), but if you know you're particularly sensitive to scent, you should probably stick with a fragrance-free option.

Monikh wearing a creamy face mask

(Image credit: @monikh)

How to Wash Your Face Correctly

Yes, there is a correct way to wash your face! This is especially important when it comes to cleansers for sensitive skin, as they don't typically lather and may require more attention. Plus, those with sensitive skin will want to be extra careful not to unconsciously strip their moisture barrier. Below, find Bowe and Aguilar's cleansing crash course.

  • Mind the water temperature: "When using sensitive skin-approved cleansers, there are several key tips to keep in mind. First, always use room temperature water—not too hot or too cold—to avoid irritation," Aguilar says.
  • Use an oil or balm to dissolve makeup: Bowe recommends a double cleanse if you've been wearing heavier makeup or layers upon layers of sunscreen. (For light, everyday makeup, she says a single cleanse is just fine.) "Use a cleansing balm or a cleansing oil—massage onto dry skin—to break up that heavy makeup," she says.
  • Follow up with a water-based formula: Splash your face with warm (not hot!) water, then grab a water-based face wash (either a cream cleanser or a gentle gel cleanser). "You want to take about a nickel-size amount of that cleanser and massage that onto damp skin for about 30 seconds. Then rinse thoroughly with warm water and pat dry with a soft, clean towel," Bowe explains. Be sure to rub the cleanser gently with your fingertips, Aguilar warns, as opposed to scrubbing with rough fabrics or tools.
  • Don't overdo it: "It’s important not to over-cleanse; once or twice a day is typically sufficient, as excessive cleansing can strip your skin of natural oils," Aguilar adds.
  • Follow up with serums and/or moisturizer: "Don’t wait too long between washing your face and applying your skincare. You really want to trap that moisture in your skin, especially at this time of year," Bowe shares. Actives like retinol or vitamin C should always go on dry skin, but if you're sticking to hydrators (hyaluronic acid, glycerin, nourishing oils, etc.), then go ahead and apply when your skin is still slightly damp.
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Jamie Schneider
Senior Beauty Editor

Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. She has a penchant for trend forecasting, covering everything from innovative skincare launches to celebrity profiles, and her work has appeared in mindbodygreen, Coveteur, and more. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and she's been there ever since. When she’s not writing or testing the latest beauty finds, Jamie loves exploring vintage boutiques, reading mystery books (bonus points for an unexpected twist), and she’s always down for a park picnic in Brooklyn.