My Beauty-Editor Friends Have the Best Brows: 8 Pencils They Swear By
I know I'm not the only one who waxed my eyebrows into oblivion in high school. That's why I give my eyebrows all the TLC they need these days—partly to preserve what I have and partly to make amends for my past mistakes. I have a pretty solid brow routine that consists of a brow serum (if you find the right one, it can be life-changing), a set of scissors and tweezers for shaping, and a small hoard of brow-bolstering makeup products, including eyebrow pencils. While I love an eyebrow gel or pomade as much as the next person, it's a pencil that really helps me shape and define my arches.
However, an eyebrow pencil alone isn't enough. You also need to know how to use it and how to shape your brows in general. That's why I reached out to not one but two sets of experts. The first is made up of friends and fellow beauty editors. They're experts when it comes to choosing the best products and tools. The second is made up of brow artists. They're experts when it comes to shaping and grooming. Ahead, see all of their product recommendations and tips and tricks!
Erin Jahns, Beauty Director
"I was always a fan of Kosas's collection of brow products and the OG Brow Pop Pencil, but after weeks of testing and compulsively using this new mini iteration on my brows, I'm completely fixated. A more precise brow pencil simply doesn't exist, and I swear I've gotten way more compliments on my brows—something that never really used to happen—since I've been using it. The results just look so, so natural!"
Pros: Ultra-fine pencil tip for precise, natural-looking strokes.
Cons: None.
Promising review: "This pencil is thin and deposits color easily. I have loved using this to draw in hair-like strokes in the edges and sparse spots of my brows for soft definition. It's a great no-makeup-look brow." — Sephora reviewer
"This brow pencil from Refy is another staple. Even though there are only three shades, they're universally flattering, and the color is spot-on and natural looking. The tip is superfine, so you get a true hair-like effect, and it's really pigmented and easy to blend. I've tried so many pencils, and this is, for sure, in my top three of all time."
Pros: Ultrafine pencil tip for precise, natural-looking strokes.
Cons: Only three shades offered.
Promising review: "This is one of my favorite products!! The pencil is so thin compared to other brow pencils. It is so creamy, and the spoolie is great too!! Will repurchase so many times over!" — Sephora reviewer
"I literally tell anyone who will listen how great this eyebrow pencil is! It has such a soft, forgiving edge, so it's great for beginners, and the formula blends so beautifully with my natural brow hairs."
Pros: Smooth, blendable, and natural-looking pigments. Unique oval tip to fill, shape, and define brows all at once.
Cons: Some may not like the waxy texture.
Promising review: "I only ever read reviews, but this is review-worthy. Easy to use, pigmented, and perfectly designed. I loved mine so much that I bought a few others for gifts for other people." — Sephora reviewer
Kaitlyn McLintock, Beauty Editor
"This eyebrow pencil has had a choke hold on me for years, and yes, I mean years. I'm not exactly sure how long I've been using it, but my best guess is somewhere around five or six years. It's just the perfect no-fuss brow pencil. With a spoolie on one side and a sharpener on the other, it does everything I want it to do. Most importantly, it looks incredibly natural in my dark brows."
Pros: Easy-to-use, fuss-free formula that's good for dark brows.
Cons: Some say the cap falls off, which makes it messy for storing and traveling.
Promising review: "The best eyebrow pencil there is!! So natural and easy to use, it blends perfectly and just looks so good, I will never use any other brow pencil!" — Revolve reviewer
"This is the only brow pencil that has ever brought me away from the aforementioned BrowGal one. It's so precise, and the color—Medium-Brown—has the right amount of gray in it to look incredibly natural. For precise shaping and tiny, hair-like strokes, you can't get better than this."
Pros: Ultrafine pencil tip creates precise strokes. The gray-toned shades look natural in dark brows.
Cons: Some say the packaging is tricky, and it can be difficult to wind up more of the pencil.
Promising review: "This is the best eyebrow pencil I have tried. I love the precision it provides, and the spoolie on the end helps even things out so well." — Ami Colé reviewer
Maya Thomas, Associate Beauty Editor
"Because I already have very full brows, I only really use a brow pencil when I need to add a little more shape before I go in with a wax to keep everything in place. To do that, I swear by the Anastasia Beverly Hills Brow Wiz since the pencil makes it so easy to create clean lines and a natural-looking finish."
Pros: Ultrafine pencil tip for precise strokes, large shade range
Cons: Some say the formula is dry, which makes it feel a bit harsh on the skin.
Promising review: "I have been through a few different brow pencils now, and I must say this one has been my favorite! It blends out nicely, and the color matches my natural brows perfectly." — Sephora reviewer
Jamie Schneider, Senior Beauty Editor
"I love this brow pencil so much that I dedicated a 1000-word article to singing its praises. Some of the CliffsNotes: It has a soft, velvety texture; a robust shade range based on your undertones; and a built-in whetstone for you to mold the tip to your desired shape. I personally use two hues—Cool Brown and Warm Dark Brown—to create a natural-looking, three-dimensional brow."
Pros: Soft and smooth texture, large shade range, natural-looking effect.
Cons: Some customers say it doesn't last as long as other brow pencils.
Promising Review: "This product applies easily, and is long-lasting! beautiful results!" — Sephora reviewer
"No matter which VBB product I try, I'm always floored by how creamy the formula feels without ever becoming too putty-like. This brow pencil is no different. It blends incredibly, lending a feathery finish that actually stays put all day. My brows are also quite thin and sensitive, so I appreciate the soft waxes and oils (berry wax, rosehip oil, and camellia-seed oil, to be specific) that keep the pencil from tugging at the tiny hairs."
Pros: Soft and smooth texture, blendable, nourishing formula.
Cons: Some customers say it can be difficult to find the right shade.
Promising review: "My new favorite eyebrow tool. I feel I get just enough color and precision that it doesn't look fake or my brows appear drawn on. I definitely like that I am able to use the brush on the other end before applying the clear eyebrow gel." — Victoria Beckham Beauty reviewer
How to Fill In Brows
1. Start in the arches: "Work toward the tails and then move toward the front," brow expert Joey Healy says. "I like starting and concentrating the color more toward the center outward and then going really light on the front. This doesn't mean you have to do the ombré brow where it fades into darkness, but just make sure that the front of the brow, again, isn't harsh the way it starts."
2. Use a light hand: "Go in and make tiny flicks in areas that have large spaces," Benefit Cosmetics' global brow expert Jared Bailey says. "It's much easier to make thinner strokes with deeper pencils because they are more pigmented. By using a light amount of pressure, the result will leave you with an ultrathin, hair-like stroke. The lighter the shade, the more pressure you have to use to apply, and the strokes get much, much wider." He also recommends leaving pops of skin between each stroke, which creates a texturized effect.
3. Don't color it all in: Healy says a mistake people often make is outlining the brow and then filling it in like a paint-by-numbers canvas. "You just want to use the pencil in the places that you need it the most. If you do have a good color match, you can just use it in the front, just use it in the end, just use it on one little gap, but you don't want to go and just fill in the whole thing like a crayon," he explains. Use a very light hand in the front.
4. Use a spoolie to blend: "Sometimes with pencils, people try to mimic hair-like strokes by drawing unblended lines in their brow," Healy says. "It doesn't look natural. Make sure you use the spoolie on the other side to blend. That's another tip for buying a pencil: Make sure you have a spoolie and that it's retractable and triangular led."
Professional Tips & Tricks
1. Limit At-Home Brow Maintenance to a Simple Cleanup
If you're not seeing a brow professional or you're in between appointments, the experts say to limit at-home maintenance to a simple cleanup only. "Unfortunately, brow shaping isn't something you can just test-drive. Once you remove the hair, you're pretty committed for the next six to eight weeks," says Bailey. "Make sure you tweeze and trim properly to preserve and protect your brows until you are able to see your trusted brow expert again!"
2. Brow-Map
If you decide to tweeze, Bailey says you should "brow-map," which will help you personalize and tailor your brows. You take a brow pencil and make measurements to find the shape that best fits your face. Use your nose as the single point of origin to map out both brows—this will help you create symmetry and balance. Follow his steps:
- Find the start: Measure straight from the dimple of the nose to the beginning of the brow and make a mark. This will create a slimming effect on the nose and balance the eyes.
- Look for the arch: Beginning at the edge of the nose, we pass through the pupil to the highest portion of the brow and make a mark. This will give maximum lift to the eye area.
- Identify the end: Measure from the outer edge of the nose past the outer corner of the eye and make a mark. This creates more of an oval illusion on the entire face.
Once you've finished, Bailey says you can use a microliner to connect each point and create a boundary for tweezing. Hairs outside of the lines should be tweezed, and those inside of the lines should stay. "If the hair falls on the line, leave it be. This is what we call the 'no zone' and should be entered by professionals only!" he adds.
3. Set a Time Limit
"If you feel like you overwork your brows, set a time limit on how long you tweeze. Set a timer for maybe 10 minutes for your cleanup just so you know you're not taking it overboard," Healy says. "Also, do it when you're not rushing, when you have time to dedicate to the shaping—not right before you go into an important Zoom meeting."
4. Tweeze in the Right Direction
One of the most common mistakes people make when tweezing is removing the hair in the wrong direction, Bailey says. "Each hair is connected to a tiny blood vessel (derma vessel) that keeps it healthy and allows it to grow back when the hair is removed," he explains. "Once that vessel is ruptured, the hair never returns. Bummer, right? To tweeze properly, you must hold the skin tight with one finger and then tweeze the hair in the direction it is growing. Typically, that direction is upward or toward the temple rather than straight out."
5. Use a Big Mirror
Both Bailey and Healy recommend saying no to those small magnifying mirrors. "Brows bring balance and proportion to your face and eyes, so it's important you use a mirror where you can see both of them at once," Bailey explains. "Using a tiny magnifying mirror should be illegal because you can only see a field of tiny hair versus the actual shape and what it's doing for your entire face."
Oh, and tweeze your brows in a well-lit area. Both experts recommend working in a space with plenty of natural light so you can see what you're doing.
6. Tweeze One Hair at a Time
Don't try to tweeze multiple hairs at once. You might think you'll be saving time, but it's a big no-no. "It's the quickest way to nearly guarantee you end up with a patch or hole in your brow shape," Bailey warns. "Proper brow tweezing takes time. Removing hairs one at a time is the best way to make sure the final result is 'oops-proof.'"
7. Trim on a Diagonal
"Sometimes with trimming, people give themselves an eyebrow haircut," Healy says. "They trim the brows in a straight row across. It's best to trim your hairs one at a time on a diagonal angle. Over trimming can lead to the brow being gappy."
Bailey suggests taking a clear gel and brushing the brow hairs upward toward the hairline and out toward the temple. Let the gel dry, and only trim the ends that are sticking out too far past your desired shape.
8. Tame Your Brows With Gel
Healy says you can use product to define your brow shape so that you can keep hair removal at a minimum between your eyebrow appointments. "Sometimes, you can make a good compromise out of the brow length by using a clear brow gel," he says. "Instead of going scissor-happy, you have clear brow gel to tame them. If the line gets a little bit less distinct, you could have a pencil to sharpen it up. As the hair gets a little gray, you could use brow lacquer to coat it."
Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.
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