In-the-Know L.A. Girls Are Buying Their Everyday Jewelry From This Brand

If you're on the hunt for special everyday jewelry to invest in, you've come to the right place. Not only does Erth Jewelry have everything from diamond rings to body chains to perfect gold hoops, but it's also making a point to celebrate and empower women with its latest campaign. Starring Jessica Alba and a slew of other stylish, inspiring women, the #12Women campaign features stunning portraits of 12 women wearing the brand's latest pieces, with interviews focusing on "the intent to send a message, bridge the gap, and empower women worldwide," according to the brand's founder and CEO, Nicole Trunfio.

Erth partnered with UNICEF on this project and will be donating a percentage of sales to save the world's children. If you're in the need of new jewelry, there is plenty of inspiration via the pieces the 12 women chose for their portraits, and if you love a cool L.A. vibe when it comes to your jewelry, you'll find that in spades.

Read on to see some of the stunning portraits from the campaign and to shop our favorite Erth Jewelry pieces.

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Jessica Alba, Actress and Founder of The Honest Company
(Image credit: Erth Jewelry)

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Anine Bing, Blogger and Founder of Anine Bing
(Image credit: Erth Jewelry)

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Tyler Haney, Founder and CEO of Outdoor Voices
(Image credit: Erth Jewelry)

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Izabela Guedes, Model and Influencer
(Image credit: Erth Jewelry)

Next up, the best jewelry items for a bride.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.