9 Tinted-Moisturizer Dupes With Better Reviews Than Their Expensive Counterparts

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(Image credit: @ivycoco23)

Tinted moisturizers, BB creams, CC creams… Call them what you like, but they're (typically) pretty interchangeable in terms of formula and are a great product alternative if you're A) looking to give your skin a break from heavier foundations at the moment or B) just happen to prefer lighter, skincare-enhanced formulas. Another perk? The drugstore is secretly overflowing with top-rated formulas that perform just as well as (or sometimes better than!) some of the pricey, wider-known formulas.

We're all about getting the most bang for your buck without having to sacrifice the finish, durability, or end result of our makeup application. So we took to beauty retailers like Amazon and Ulta, which feature a wide range of both luxury makeup brands and more affordable drugstore labels. Then, we searched for the top-rated, drugstore-priced tinted moisturizer formulas that had similar (if not nearly identical) ingredient recipes as more expensive names. Spoiler: We found quite a few! Below, we're sharing nine of the best drugstore tinted moisturizers to try if you're looking for an expensive-looking finish sans sticker shock. We also tapped two professional makeup artists for their expert shopping and application tips. Keep scrolling!

The Best Drugstore Tinted Moisturizers, Listed

  1. If you love Laura Mercier, try: Covergirl Clean Matte BB Cream
  2. If you love Ilia, try: ColourPop Pretty Fresh Hyaluronic Acid Tinted Moisturizer
  3. If you love Origins, try: Neutrogena Healthy Skin Radiant Tinted Facial Moisturizer
  4. If you love Lumene, try: L'Oréal Visible Lift Luminous Serum Tint
  5. If you love Juice Beauty, try: Nyx Professional Makeup Bare With Me Tinted Skin Veil
  6. If you love Saie, try: Wet n Wild Bare Focus Tinted Hydrator
  7. If you love Paula's Choice, try: Neutrogena Healthy Skin Anti-Aging Perfector Tinted Moisturizer
  8. If you love Dr. Jart+, try: Maybelline Dream Fresh 8-in-1 Skin Perfector
  9. If you love Lancôme, try: Garnier Skin Renew Miracle Skin Perfector BB Cream

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(Image credit: @aimeesong)

If You Love: Laura Mercier Tinted Oil-Free Moisturizer

Try: Covergirl Clean Matte BB Cream

If You Love: Ilia Super Serum Skin Tint

Try: ColourPop Pretty Fresh Hyaluronic Acid Tinted Moisturizer

If You Love: Origins Ginzing Energy-Boosting Tinted Moisturizer

Try: Neutrogena Healthy Skin Radiant Tinted Facial Moisturizer

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(Image credit: @brosiaaa)

If You Love: Lumene Instant Glowy Beauty Serum

Try: L'Oréal Visible Lift Luminous Serum Tint

If You Love: Juice Beauty Stem Cellular CC Cream

Try: Nyx Professional Makeup Bare With Me Tinted Skin Veil

If You Love: Saie Beauty Slip Tint

Try: Wet n Wild Bare Focus Tinted Hydrator

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(Image credit: @vbiancav)

If You Love: Paula's Choice Resist Super-Light Daily Wrinkle Defense Tinted Moisturizer

Try: Neutrogena Healthy Skin Anti-Aging Perfector Tinted Moisturizer

If You Love: Dr. Jart+ Premium BB Tinted Moisturizer

Try: Maybelline Dream Fresh 8-in-1 Skin Perfector

If You Love: Lancôme's UV Expert Mineral CC Cream

Try: Garnier Skin Renew Miracle Skin Perfector

FAQ

What should you look for in a tinted moisturizer?

It ultimately depends on your desired level of coverage. Tinted moisturizers tend to be more sheer than foundations or BB creams (we'll compare them directly in just a moment), but some formulas do provide more coverage than others. Typically, oil-free tinted moisturizers tend to offer slightly more coverage, says celebrity makeup artist Beau Nelson, director of Lashify Pro.

Of course, your skin type also plays a role. "If you have oily skin, an oil-free version will be better for you and will last longer," Nelson notes. "For very dry skin, try a balm tinted moisturizer instead of a regular one to make sure skin is hydrated." If you have acne-prone skin, you'll want to find one that's noncomedogenic or, better yet, infused with oil-balancing actives like niacinamide.

How do you apply tinted moisturizer?

All you really need are your own fingertips! "I like to use it almost like regular moisturizer (even though I almost always moisturize before putting on a tinted moisturizer) and apply it in upward, small circular motions to get a very even, worked-into-the-skin tint," Nelson shares.

For touch-ups, makeup artist and Executive Director of Product Development at Polite Society Ana Tamayo says you can bounce a wet Beautyblender or makeup sponge across your skin to ensure an even blend (plus a dewier finish, if that's your jam). Still, she swears by finger application for an "effortless look."

Tinted moisturizer vs. foundation vs. BB cream:

Technically, there are no stringent rules for which product is considered a tinted moisturizer versus a foundation or BB cream. That said, the terms are pretty interchangeable (as we mentioned above). However, if we must categorize them, here's how Nelson and Tamayo define each product:

A tinted moisturizer is basically a sheer foundation, says Nelson. Like the name implies, you'll find moisturizing ingredients in these formulas—think hyaluronic acid, glycerin, and plenty of moisture-locking oils and butters.

"BB Cream is usually aimed at drier skin and has more skincare benefits typically than foundation or tinted moisturizer," says Nelson.

Foundations tend to have more coverage opportunities than tinted moisturizers and BB creams, but they do run the gamut in terms of texture. "[They] can be super sheer to full-coverage; come in liquid, cream, powder, or gel formulas; and don't contain as many skincare actives typically as the above," says Nelson

This article was originally published at an earlier date and has since been updated.

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.