According to Reviews, These $25-and-Under Face Masks Might Rival a $200 Facial

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(Image credit: @tobimakeup)

Face masks are one of those pesky categories of skincare that practically beg us to pull out our credit cards and start swiping with zero abandon. Not only does packaging seem to get prettier and prettier (conveniently in tandem with our bank accounts getting tinier and tinier), but the benefits, technology, and overall allure of face masks are also increasing at a rapid rate. Ingredients are getting more exotic, and suddenly, the tempting nature of additions like crushed diamonds, 24-karat gold, exfoliating acids, superfoods—heck, even things like adaptogens and CBD—make forking over $50, $100, or even $200-plus seem like the norm. But of course, it doesn't have to be.

Sure, there are plenty heart-stoppingly expensive face masks we love and salivate over, but the quality of drugstore beauty offerings has also reached a steep incline in the past few years. For $25 and under, you can still satisfy your craving for lust-worthy ingredients like volcanic crystals, lavender oils, and manuka honey but at a fraction of the cost.

We're big fans of customizing your skincare routine so you're getting the best, most bang-for-your-buck results regarding your skin concerns, and we're here to tell you that there are some best-selling, high-quality drugstore formulas that we recommend (and use!) as beauty editors and that have the sky-scraping reviews to back them up. So if you're looking to save some extra money this season, we recommend scrolling ahead to peruse 16 of the best drugstore face masks, sorted by skin concern and sealed with their impressive retail rating status.

Skin Concern: Acne

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(Image credit: @alyssainthecity)

Skin Concern: Dryness

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(Image credit: @aemiliafay)

Skin Concern: Dullness

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(Image credit: @thevicstyles)

Skin Concern: Fine Lines & Wrinkles 

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(Image credit: @peonylim)

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This article was originally published at an earlier date and has since been updated.

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.