7 Iconic Eyeliners and the 7 Affordable Dupes You'll Love Even More

If you love the easy-glide gel consistency of Chanel in addition to the brand's aesthetically pleasing array of colors, meet L.A. Girl. Astoundingly similar, this gel pencil has a slightly smaller but still satisfactory display of color options, and they're only $4 a pop versus $35. Oh, and if you're on quality control—we don't blame you—the consistency is soft and creamy enough to not pull on your lid and lash line.

Customer Review: "Even for watery eyes, this product remains intact and very pigmented. Worth every penny & I would honestly buy this if it was 3x the price!"

Pros: Long-wearing formula; no pulling or tugging on the skin

Cons: There's presently a limited shade availability

Product Specs: 0.04 oz eyeliner pencil

Kat Von D's cult-classic felt-tip liner is beloved for its inky-black color that practically does what the name would suggest: delivers an immovable trace of black wherever you so wish to apply it. That said, this far more affordable pick from Milani has the added benefit of another color choice (coffee-inspired brown!) and stays cozy on your lids for just as long. Oh, and the tips are virtually identical in size.

Customer Review: "This has always been my go-to eyeliner. Love the solid felt tip. The ones with bristles bend and break when putting the cap back on. This one has a lot of product in the well and lasts forever and stays on! Even on humid hot days, it’s in place. Highly recommend."

Pros: Glides onto the skin quickly and easily

Cons: Slight smudging with long-term wear

Product Specs: 0.32 oz tube with felt-tip applicator

Stila's iconic waterproof liquid liner has been my go-to since college, and it wasn't until I overhauled my entire makeup routine for budget finds that I discovered this nearly identical dupe from E.l.f. Cosmetics. It's a fraction of the price, looks the same, applies identically, and stays in place just as well if not better than my fave Stila. I use them interchangeably! The only con is the smaller number of color choices compared to Stila's gorgeous stash.

Customer Review: "I am an eyeliner fanatic and this doesn't disappoint. The line is bold and easily drawn. I'm liking this to draw the newest trends for eyes. It lasts and doesn't flake (which is a bonus)."

Pros: Features a perfect angled tip to create smooth, precise lines

Cons: Tip tends to dry quickly—be sure to shake well before application

Product Specs: 0.02 oz eyeliner pen

No, L'Oréal doesn't have quite the rainbow of colors that Urban Decay does, but its range of blues and purples is nothing to sneeze at, and, dare we say it, these half-priced pencils might actually wear better and longer. They promise 24 hours of wear and have the same creamy, easy-glide application you love from your Urban Decay pencil.

Customer Review: "This is the best waterline liner I've used. It has very little transfer to my bottom waterline. I am incredible impressed. I've used high-end and drugstore for over 20 years and I hope they don't stop making this."

Pros: Delivers waterproof, smudge-resistant color

Cons: Formula is not idea for oily lids (fades throughout day)

Product Specs: 0.042 oz eyeliner pencil

Don't get us wrong: We have major love for Bobbi Brown's popular gel pot and also know many makeup artists keep it stashed in their kits. That said, if you're strapped for cash, this one from Maybelline comes in versatile shades and is a third of the price. You'll still get the long-lasting budge-proof wear you crave in addition to a silky, highly pigmented finish. Plus, the packaging is very similar.

Customer Review: "This has been my gel liner for years and years. I love the control with the brush for skinny to wide lines. It stays put with water or sweat and never [have] any worries about it going in my eyes."

Pros: Offers intense color that lasts for up to 24 hours

Cons: The bristles on the brush are quite stiff when used

Product Specs: 0.11 oz pot and applicator brush

We get that people either love or hate roller-tip liners, but for those who stan the ingeniousness of MAC's innovative wheelie design, meet Revlon's equally lovable counterpart. Both eyeliners have almost identical rollable tips, but Revlon's drugstore-priced version actually lasts longer. Pick your poison, but this one is half the price tag (just saying).

Customer Review: "This stuff is great. The wheel applicator is just what I needed to be able to draw a nice straight, tight line. The black is a nice true dark black and very pigmented."

Pros: Formula is smear-proof and ultra-pigmented

Cons: Not ideal for ultra-precise, winged eyeliner looks

Product Specs: 0.34 tube with roller-tip applicator

We're obsessed with Laura Mercier's stick shadow/eyeliner hybrid because it's perhaps the most goof-proof and highly efficient way to draw on a finished, smoldering eye—in like, two minutes. This best-of-the-best drugstore eyeliner from Nyx is equally fab. Like the Laura Mercier pencil, it's a fatter, jumbo-size thickness, so it can double as liner and shadow, the colors are beautiful, and it's smooth and creamy to apply. Win-win-win.

Customer Review: "Excellent, versatile eye crayon. Good value for the money and has pigment with staying power. Be careful to use a light touch if all you want is a liner effect. If eyelids are oily, a mattifying eyeshadow base helps."

Pros: Offered in a variety of stunning shades

Cons: Wears of quickly; requires frequent reapplication

Product Specs: 0.18 oz pencil