The Secret Drugstore Blushes That Rival 10 High-End Favorites
Blush is a beauty product that is looked over far too often. It's an essential step in a makeup routine that is subtle with promising results. Of course, bronzers and contour powders are great for an instantaneous St. Tropez moment, and highlighters can make us look and feel like a radiant orb when our lack of sleep makes us feel anything but. But what happens when you want to look a little more effortless? There's nothing like a quick hit of blush to liven up our complexion in a time of need or when we're aiming for a natural beauty look.
Blush's transformative powers make it easy to understand why it's one of the most important beauty staples among celebrities, makeup artists, and beauty editors. It makes you look more alive and healthier than that fifth cup of coffee ever will. Simply put, blush does a lot without ever doing too much.
As you may already know (or soon will), blush is easy to become rather dependent on, and since you'll likely find yourself reaching for your favorite formula daily, we did you and your bank account a favor by sharing 10 of the most beloved blush formulas (if your budget so allows) in addition to the 10 drugstore dupes bearing an uncanny resemblance in terms of ingredients, wear, and finish. Ahead are 10 of the best drugstore blushes your face will thank you for.
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How they're similar: Aside from the most obvious similarities (they both double as lip and blush color and come in travel-friendly stick form), these blush formulas are natural, cruelty-free, and loaded with skin-enhancing ingredients like jojoba oil. At one-fifth the price, this pick from Burt's Bees comes in six colors versus Westman Atelier's four.
Customer review: "I've used this product for many years and love it. I've not been able to find any other product out there that works as well. It adds just a bit of color without a heavy make-up feeling. Would highly recommend."
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How they're similar: Milani is one of our all-time favorite drugstore brands, and while all of its product offerings are fab, its selection of gorgeous blushes is one of the very best. This pretty Baked number is a known cult favorite and imparts the prettiest prismatic glow.
Customer review: "I didn't think I'd like this product, but I'm pleasantly surprised by its performance. I use it just as bronzer, and it seems like it's not pigmented enough, but once you put it on, it looks perfect. And it has good staying power, especially compared to what I was expecting."
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How they're similar: Each blush boasts a handy doe-foot applicator and bouncy, featherlight formula. However, Maybelline's version comes in at about one-fourth the price of Giorgio Armani's fan favorite while performing two jobs at once.
Customer review: "I love these lipsticks. I have multiple colors. I needed something to match my dress for a wedding I was going to. The color is a perfect pink. I received so many compliments when I wore it. They last on your lips FOREVER! Definitely need a waterproof remover. If you want lipstick that doesn't budge, this brand is my holy grail!"
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How they're similar: I'm not going to lie: I have a longtime, die-hard love for this collection of blushes from Hourglass. While I won't be banishing my current supply anytime soon, I will say that this Baked Illuminating Blush from Found is the closest drugstore dupe I've found. Plus, it's filled with natural, skin-loving botanicals.
Customer review: "I saw this on a Youtube review. So glad I bought it. Very subtle soft color. Beautiful highlights. Doubles as a blush and cheek highlighter. No need for a separate highlighter."
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How they're similar: It's true—no blush can ever compare to Orgasm's icon status. That said, this shimmering pop of coral pink from L'Oréal is pretty darn stellar and is one of the most flattering drugstore blush formulas we've swiped in a long, long time. (Oh, and did we mention that the pan is bigger and the price tag is significantly smaller? Just saying.)
Customer review: "This L'Oréal blush is so good. The color is vibrant and beautifully pigmented. Comes in a cute little compact-style case. The blush has a bit of sparkle to it, which I love since it gives those cheeks a nice summery glow. Glides on smooth and blends really well."
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How they're similar: One part blush, one part subtle dose of color, both offerings from Guerlain and Physicians Formula are the perfect blush prescription for anyone looking for a flattering hint of glow. While this drugstore iteration might lack Guerlain's exclusive Stardust technology, it does contain mica and a healthy dose of antioxidants for a glow-worthy and radiant flush.
Customer review: "I love this product. Light and not shiny. I use it on my cheeks and under my eyes. This is best over your foundation. Not thick or cake-y. The product last long as well."
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How they're similar: For the ultimate juicy pop of color, this launch from E.L.F. boasts a similar likeness to the above favorite from Chantecaille. Both formulas burst with hydrating ingredients and are cruelty-free and vegan. Plus, the packaging is equally adorable.
Customer review: "I was unsure when I first saw this color, but it's very natural looking. The color is highly pigmented, so you only use a little bit. I apply it with a brush, which is so much better than my fingertips. Goes a long way! Very pleased with the product and will buy again."
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How they're similar: The above work of art from Kevyn Aucoin is pure genius. It's an ombré melding of pearl, satin, and matte finishes in a spectrum of gradient colors, so you're really getting more than just one blush for your money. That said, this drugstore blush from Nyx follows the same concept and is much less of a splurge.
Customer review: "I was very surprised at how big the size of this was when I opened it! Packaged perfectly too. It looks small when looking at it on screen, though! It's so BEAUTIFUL with a mirror also, which I forgot about. If you look closely at it, there is a little bit of a light cream-like shade on the top, which then blends down to the original color."
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How they're similar: Even though quite a few beauty brands have debuted color-changing formulas contingent on our unique pH, Smashbox, and its "O-" formulas were some of the OGs. The above tint-changing pick is filled with all sorts of yummy ingredients like goji, pomegranate, and ginkgo biloba, and Wet n Wild's brand-new debut follows suit as a versatile shade chock-full of good stuff like Vitamin E and more.
Customer review: "This stuff is super neat. I've only ever used powder blush, and it wasn't my favorite. This is like a creamy and soft stick of blush that you can apply using the actual stick it’s made in (similar to lipstick). You can layer a few layers for a more dramatic look or just do a super light touch of pink to your cheeks."
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How they're similar: Cruelty-free, this best-of-the-best drugstore blush from Essence has a similar brand ethos to Tarte's, and this matte-finish blush bears a striking resemblance to Tarte's iconic Amazonian formula in that it keeps shine and dewiness at bay, lasts all day, and is highly pigmented for the perfect pop of color.
Customer review: "These blushes are amazing! The pigment and blend-ability are there, and they seriously work better than some of my more expensive products. I have all but one, and I love them all."
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This article was originally published at an earlier date and has been updated.
Up next: The 7 Most-Wanted Face Creams and Their Less Expensive Drugstore Dupes
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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