These Are the 30 Most-Wanted Serums in History—and They're Currently on Sale
In case you missed it, one of our all-time favorite beauty retailers, Dermstore, is currently having its 20th Anniversary Sale, and it's a big, big deal. Not only did the retailer just relaunch its entire website with a new design (which makes it easier and sleeker to shop the roster of both indie and dermatologist-loved skincare, hair, and beauty picks), but it's also celebrating its 20th birthday with up to 25% off sitewide. All you have to do? Shop until your fingers fall off and enter the promo code CELEBRATE at checkout. Oh, and if you're part of the retailer's loyalty program, you can even earn double points on selected brands while you stock up.
We already told you all about the brands and specific products we know celebrity makeup artists use on their A-list clientele, but we thought we'd provide some additional shopping inspiration in the realm of face-changing serums. More specifically, 30 of the most-wanted and highest-rated serums of all time that happen to be between 15% and 25% off in celebration of Dermstore's sale. Keep scrolling for all of our on-sale selections.
111Skin: 25% Off
Enriched with willow bark extract, salicylic acid, colloidal sulfur and silver, chlorella, and Pueraria thunbergiana root, this is one Dermstore's best-selling serums for acne. Apply it directly onto breakouts in addition to mixing a few drops for good measure into your moisturizer.
Allies of Skin: 25% Off
This is literally my favorite vitamin C serum, and I've tried almost all of them. In addition to the obvious power play (C, please!), it's also anchored by other high-quality antioxidants like superoxide dismutase and glutathione.
Bioderma: 25% Off
Bioderma's cult loved micellar water isn't the brand's only French-born superstar. This hydrating and brightening serum with niacinamide and glycerin is also the crème de la crème option that's a little easier on the wallet—especially when it's 25% off!
Briogeo: 15% Off
Yep! This scalp treatment is basically like a detoxifying serum for your head, and it's exactly what a dry, flaking, and sun-parched head needs during the last legs of summer.
By Terry: 25% Off
By Terry boasts a gorgeous line of makeup and skincare, and it's one of the best imports from France as far as we're concerned. We recommend stocking up on everything, but if we had to pick just one thing from the brand, it would be this best-selling brightening serum, which is one part serum, one part tinted CC cream.
Caudalie: 20% Off
Can you tell we have a thing for luxurious French skincare? Caudalie boasts some of the most-wanted and luxe formulas in the industry, so we're not wasting time adding practically everything to our shopping carts. This serum, however, is the brand's all-time cult-favorite for a pure hit of radiance.
CosRx: 25% Off
For hydrated skin and tighter, smaller pores, we recommend this niacinamide-, hyaluronic acid–, and black propolis–spiked serum from high-performance Korean skincare brand CosRx.
Dr. Dennis Gross Skincare: 20% Off
This best-selling serum from Dr. Dennis Gross uses potent ingredients like vitamin C and a top-notch blend of acids (hyaluronic, glycolic, lactic, and kojic) to tackle even the most stubborn cases of spots, scarring, and hyperpigmentation. It's basically the next best thing to getting an actual in-office laser treatment.
Embryolisse: 25% Off
The brand's iconic Lait-Crème Concentré earns lots of (well-deserved) love, but this fairly priced anti-aging serum is also skin-changing—and one of the most notable dark horse products residing on our vanity.
Eve Lom: 20% Off
Eve Lom is known for its holy-grail cleanser, but this brightening serum is well-matched in efficacy thanks to amazing ingredients like peptides, vitamin C, niacinamide, algae extract, aloe vera, and rose otto oil.
First Aid Beauty: 25% Off
Unlike so many AHA-enriched serums, this one from First Aid Beauty has an all-star roster featuring glycolic, lactic, tartaric, and malic acids, all strategically anchored with skin-soothing additions like hyaluronic acid, vitamins A and C, aloe vera, colloidal oatmeal, allantoin, and skin-plumping ceramides.
Grown Alchemist: 25% Off
This is absolutely one of my favorite serums within the natural/clean beauty space. It's oil-free (which my breakout-prone skin loves) and has all the prettiest ingredients to help detox and improve the look and health of a stressed complexion. (Think peptides, aloe vera, antioxidants, and sebum-sloughing lactic acid.)
Joanna Vargas: 25% Off
Fact: You can't go wrong with anything from celebrity esthetician Joanna Vargas's line of skincare, but this daily serum is something truly special. It's essential if you're looking for that one holy-grail serum to tackle basically everything—anti-aging, dullness, moisture-loss, and any kind of pigmentation issue.
Jurlique: 25% Off
Jurlique's Rosewater Balancing Mist often takes center stage, but this beloved serum from the brand is basically a facial in a bottle and is fabulous for all skin types.
Kat Burki: 20% Off
Rose hip is one of the buzziest (not to mention most beautiful) ingredients in the skincare industry right now. But to be honest, Kat Burki's formulation is our go-to recommendation. It also boasts vitamin C and the brand's KB5 Complex—a unique and covetable blend of soothing arnica, lavender, and chamomile.
Korres: 25% Off
Korres has birthed some of the most covetable serums to ever make our wish lists (the entire Wild Rose line is gorgeous), but it's actually this delicate saffron-laden formula we want most. Oh, and it also boasts mica, honey, and lactic and hyaluronic acid for extra kicks of radiance and hydration.
Lancer Skincare: 15% Off
Pretty much every celebrity is a regular at Dr. Lancer's Bevery Hills skin clinic, and stocking up on his namesake skincare line is the closest we can get to having the dermatologist himself touch our face. The most-wanted serum? This youth-enhancing retinoid blend. Plus, considering its steep price tag, there's no better time than when it's 15% off to add it to your shopping cart.
Leonor Greyl: 25% Off
French favorite Leonor Greyl is primarily haircare, but this all-in-one oil can be applied from your toes to your scalp for complete beautifying rejuvenation. Consider it your ultimate serum for body and strands alike. We panic when we get to the bottom.
Murad: 20% Off
Murad has so many great serums to choose from depending on your specific skin type and skincare goals. But we're partial to their Retinol Youth Serum, which pretty much tackles every skin qualm you might be losing sleep over.
Naturopathica: 25% Off
This natural anti-aging serum from Naturopathica is boosted with high-quality ingredients like açaí and plant-born stem cells from Echinacea Angustifolia and butterfly blush for a firmer, brighter, and smoother complexion.
NeuLash: 25% Off
Let us not forget your lashes! This clinically tested serum will make your lashes look longer, fuller, and far more fluttery in just a few months' time.
No7: 25% Off
My beauty-obsessed mom swears by this affordable anti-aging serum from No7, saying it's significantly reduced the appearance of fine lines, wrinkles, and age spots. Plus, it's formulated with everything your skin needs and wants, such as vitamins A, C, and E, peptides, and hyaluronic acid.
Obagi: 15% Off
Obagi is one of the best OG skincare brands in the game, and this concentrated anti-aging and brightening serum is probably the most famous of all.
Paula's Choice: 20% Off
Paula's Choice sometimes flies under the radar compared to other more well-known brands, but its skincare selection is consistently awarded and well-rated. C serums are everything these days, and this one from the brand (fortified with C, castor oil, panthenol, hyaluronic acid, vitamin E, and antioxidants aplenty) is a fan favorite.
PCA Skin: 20% Off
The top dermatologists in the world consistently swear by anything bearing the PCA Skin name. Obviously, it's hard to pick just one product rec (get everything while its offerings are 20% off!), but we keep this skin-saving serum on hand at all times. It's amazing for brightening, and it's definitely what your post-summer complexion is begging for.
Ren Clean Skincare: 20% Off
You wouldn't think finding a truly effective anti-redness formula would be hard considering the millions of products among us, but it is. This clean formula from Ren is known for being one of the best that money can buy, with stealthy ingredients like hyaluronic acid, milk polypeptides, beta-glucan, and more that calm sensitive and/or aging skin.
RMS Beauty: 25% Off
If you thought RMS just made addictively pretty makeup formulations, think again. This oil-serum hybrid brims with amazing ingredients like buriti oil, licorice, vitamin E and olive leaf extract, St. John's wort, and luxe oils from jojoba and rose hip.
Rodial: 25% Off
Infused with all types of exotic ingredients (aka bee venom, snake venom, dragon's blood, pink diamond, etc.), the brand's formulas are intriguing, to say the least. That said, we especially love this covetable pick, which firms and tightens thanks to plant stem cells and bee venom extracts, while simultaneously piling on collagen and hydrating and brightening with hyaluronic acid and vitamin C. It's definitely splurge-worthy, so now's the time to take the plunge since the entire brand is 25% off.
Skyn Iceland: 25% Off
Makeup artists and beauty editors alike are obsessed with Skyn Iceland's epic Hydro Cool Firming Eye Gels, but let us not forget this top-rated serum that utilized zinc PCA and Icelandic red algae to perk up your appearance pronto. (It's our go-to for hangovers and sleepless nights alike.)
Sunday Riley: 20% Off
We don't have to tell you Sunday Riley makes some of the most-wanted skincare formulas in the business, especially when it comes to serums. At a whopping 20% off, we suggest buying up everything you've ever wanted to try, but if we were made to choose just one iconic serum, it would be this epic brightening option. Truly, I never receive as many skin compliments as when I've prepped with this one in the morning. It's also one of Dermstore's best-selling formulas point-blank, so rest (and buy!) assured that you won't be disappointed.
Up next: 28 Holy-Grail Skincare Products That Cost Less Than $5 Per Wear
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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