This New $30 H&M Dress Is the Next Summer MVP

last updated 7 August 2020

Once in a while, I come across an item that stops me in my tracks. As a fashion editor, I spend my days browsing different online retailers, and I have to admit that I've grown a bit jaded in the process. Something has to tick all the boxes to get my undivided attention in a sea of clothes. (Especially considering I've put myself on a strict budget these days.)

In the case of H&M's Denim Shirt Dress ($40), the price is pitch-perfect, the puffed sleeves are on-trend, and the A-line shape is universally easy to wear. I have to admit that I've always leaned towards denim skirts instead of dresses, but this denim dress is convincing me otherwise. Scroll down to shop the new arrival and see how a Danish It girl wears a similar style.

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On Emili Sindlev: Baum und Pferdgarten dress

H&M

Denim Shirt Dress

I have a strong feeling this dress will sell quickly. Not to toot my own horn, but I'm usually right.

More H&M New Arrivals:

H&M

Puff-Sleeved Top

H&M

Fine-Knit Pencil Skirt

H&M

Rhinestone-Button Cardigan

H&M

Cropped Top

H&M

Collar-Detail T-Shirt

H&M

H&M+ Airy Dress

H&M

Twill Shacket

H&M

Puff-Sleeved Dress

H&M

Rib-Knit Sweater

H&M

H&M+ Curvy High Ankle Jeggings

H&M

Bucket Hat

H&M

Smocked Blouse

H&M

H&M+ Hoodie

H&M

Puff-Sleeved Dress

H&M

H&M+ Chiffon Dress

H&M

Wide-Cut Cotton T-Shirt

H&M

Cargo Joggers

Next, this Parisian wears color 300 days a year—here are her top fall trends.

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.