Behold: Summer's Biggest Swimwear Trends on a Budget
First up on the sartorial agenda this summer: swimwear. Whether you're looking for a bikini or one-piece, there are plenty of seriously chic swim trends, styles, and silhouettes available right now to get us into the summertime spirit.
We know swimwear can get pricey these days (with some suits costing up to $400), but there's no question that you can still look stylish without spending a fortune. Today, we're honing in on the more affordable swim options if you're looking for something trendy and cool that won't cost you your entire paycheck.
Below, I'm rounding up this summer's biggest swimwear trends, all under $100. From terry-cloth bikinis to cutout swimsuits, read on to shop the seven biggest swimwear trends of summer.
Retro Florals
Retro floral swimwear is one of the summer's biggest trends. This year is seeing modern iterations of swimwear that look like they came straight from the '60s, '70s, and '80s.
Shop the trend:
Shop the matching Lania Floral Bottoms ($49).
Shop the matching Maui Bikini Bottoms ($70).
Cutouts
Cutout swimsuits have been in the limelight for a few seasons now, proving they have real staying power. This year's iterations come in fresh silhouettes, from side cutouts at the midriff to cool keyhole cutouts at the chest, giving the classic swimsuit or bikini a fresh look.
Shop the trend:
Terry Cloth
Time to embrace the towel trend that has been all over our feeds lately. The fashion crowd can't get enough of the retro fabric reminiscent of 1970s poolside glamour. It's fun, fresh, and free-spirited.
Shop the trend:
Shop the matching Towel Bikini Bottom ($30).
Shop the matching Striped Terry Bikini Bottoms ($45).
Strappy Ties
Super-strappy swimsuits are everywhere this summer. From barely there strings to "midriff floss" ties, there are plenty of alluring styles that are putting thin straps into full focus.
Shop the trend:
Shop the matching Bikini Bottoms ($13).
Shop the matching Bikini Bottoms ($13).
Shop the matching Strappy Bikini Bottoms ($28).
Matching Sets
Three-piece swimsuits are having a major moment this summer. To pull off the cool trend, opt for a swimsuit set that includes coordinating pieces such as a skirt, shirt, or sarong in the same print.
Shop the trend:
Glimmer & Shimmer
Add a little sparkle to your sunny days by the pool. Shimmering swimsuits are trending—we've spotted them on a plethora of fashion girls in every color and cut combination.
Shop the trend:
Textured Fabrics
From seersucker to crinkled, when it comes to fabrics, sensory textures remain classic and timeless yet altogether on-trend at the same time.
Shop the trend:
This post was published at an earlier date and has since been updated.
Up next, the 2022 swim report has arrived—here's every trend to know.
Judith Jones is the associate shopping director at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
These Under-$100 Winter Buys From Nordstrom Are a Pure Hit of Fashion Dopamine
These will have your friends doing a double take.
By Jennifer Camp Forbes
-
I Already Failed My 2025 No-Buy—36 Under-$100 H&M Finds That Look Triple the Price
Miu Miu, Khaite, and Prada are all on the menu.
By Ana Escalante
-
I Hate Winter, so I'm Shopping for Summer—5 Swimsuit Trends I'm Buying Now to Get Ahead of the Curve
See which styles made the list.
By Michelle Scanga
-
It's True—Everyone Will Wish They Bought This $68 Ref Top When It Inevitably Sells Out
I see the future.
By Eliza Huber
-
I Own Over 100 Bikinis—These Are the 10 I Wear Over and Over Again (and Why)
True life: I collect bikinis.
By Michelle Scanga
-
This Pop Star's Shoe Collection Is Full of Unexpectedly Chic Gems—25 I Have My Eye On
Most styles are under $100.
By Jennifer Camp Forbes
-
5 Affordable Outerwear Trends Fashion People Are Wearing in 2025
Including trench coats buttoned to the top.
By Ana Escalante
-
It'll Be a Miracle If These New H&M Shoes Are Still in Stock When You Press Add to Cart
They'll go fast.
By Eliza Huber