We did it guys, we've almost reached the end of January, which means fresh new drops for next month are arriving thick and fast from both the high street and designers, and a whole host of new inspo and ideas for how we want to dress for the rest of the cold weather days ahead. There are three high-street brands in particular, that we on the Who What Wear UK team always turn to first when it comes to refreshing new-season buys: Arket, & Other Stories and H&M. And needless to say, they have seriously impressed us this month.
Key buys inevitably sell out further into the new season, so now is the best time to snap them up, and there's plenty here for you to choose from. We're turning to expensive-looking classic separates, mostly—from crisp shirting to smart denim—but there's a few statement pieces and hero dresses added in for good measure.
Keep scrolling to see and shop our edit of the best new-season buys from Arket, & Other Stories and H&M that will work hard in your 2025 wardrobe.
The Best New-In Buys From H&M, & Other Stories and Arket
1. H&M
A black coat is a capsule wardrobe staple.
2025 is all about those pastel shades, so this turtleneck jumper went straight in my basket.
These also come in two other classic colours––but burgundy gets our vote.
That's it, we've found the perfect knee-high boots.
Just add a black slip skirt and knee-high boots.
To go with every jumper you own.
I mean, talk about a tote.
2. ARKET
Because staying warm is essential right now.
Pleated skirts are going nowhere in 2025.
These are giving me Paris Texas vibes.
Not really a new style, but we're adding this short-sleeve iteration into our wardrobes this year.
We all love these jeans.
Hello, you.
Coffee stains beware!
3. & OTHER STORIES
To keep you cosy in this very chilly weather!
Brown continues to rein supreme in our wardrobes.
These won't stick around long.
I'm about to see this 'mocha mousse' shade on everyone in 2025.
You'll feel so grown-up in this leather skirt.
With a white shirt, jeans and loafers, this bag will look too good.
If you don't own a pair of slingbacks, now is your time to grab a pair.
-
My Spring Wishlist Is Filled With Timeless, Elevated Pieces and They're All Under $150 -
Look, If I Were You, I'd Buy These 42 Upscale Nordstrom, Zara, and J.Crew Items Before Anyone ElseThey're too good.
-
Rich-Looking Outfits Are the Goal—31 Chic Pieces From the Amazon Big Spring Sale That Fit the BillThese will have you doing a double take.
-
Stop Right There! These Gorgeous H&M and Zara New Arrivals Are Bound to Sell Out SoonThe only spring shopping list you need.
-
I Give This $35 Designer-Passing H&M Cardigan One Week Before It's Sold OutGuaranteed.
-
6 Fall 2025 Runway Trends I Already Found at Zara, H&M, and MangoAffordability's never looked so good.
-
I Just Saved $360 by Purchasing These New H&M Flats Instead of the Designer Pair I Originally WantedTalk about a win.
-
In Case You Didn't Hear, These 31 Stunning Shoes, Jeans, and Tops Are on Sale at Nordstrom RNDeeply discounted fashion finds ahead.
