21 Rich-Looking H&M, & Other Stories and Arket Buys That Will Work Hard in Your Capsule Wardrobe
We did it guys, we've almost reached the end of January, which means fresh new drops for next month are arriving thick and fast from both the high street and designers, and a whole host of new inspo and ideas for how we want to dress for the rest of the cold weather days ahead. There are three high-street brands in particular, that we on the Who What Wear UK team always turn to first when it comes to refreshing new-season buys: Arket, & Other Stories and H&M. And needless to say, they have seriously impressed us this month.
Key buys inevitably sell out further into the new season, so now is the best time to snap them up, and there's plenty here for you to choose from. We're turning to expensive-looking classic separates, mostly—from crisp shirting to smart denim—but there's a few statement pieces and hero dresses added in for good measure.
Keep scrolling to see and shop our edit of the best new-season buys from Arket, & Other Stories and H&M that will work hard in your 2025 wardrobe.
The Best New-In Buys From H&M, & Other Stories and Arket
1. H&M
2025 is all about those pastel shades, so this turtleneck jumper went straight in my basket.
2. ARKET
Not really a new style, but we're adding this short-sleeve iteration into our wardrobes this year.
We all love these jeans.
3. & OTHER STORIES
With a white shirt, jeans and loafers, this bag will look too good.
If you don't own a pair of slingbacks, now is your time to grab a pair.
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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