21 Rich-Looking H&M, & Other Stories and Arket Buys That Will Work Hard in Your Capsule Wardrobe

We did it guys, we've almost reached the end of January, which means fresh new drops for next month are arriving thick and fast from both the high street and designers, and a whole host of new inspo and ideas for how we want to dress for the rest of the cold weather days ahead. There are three high-street brands in particular, that we on the Who What Wear UK team always turn to first when it comes to refreshing new-season buys: Arket, & Other Stories and H&M. And needless to say, they have seriously impressed us this month.
Key buys inevitably sell out further into the new season, so now is the best time to snap them up, and there's plenty here for you to choose from. We're turning to expensive-looking classic separates, mostly—from crisp shirting to smart denim—but there's a few statement pieces and hero dresses added in for good measure.
Keep scrolling to see and shop our edit of the best new-season buys from Arket, & Other Stories and H&M that will work hard in your 2025 wardrobe.
The Best New-In Buys From H&M, & Other Stories and Arket
1. H&M
2025 is all about those pastel shades, so this turtleneck jumper went straight in my basket.
2. ARKET
Not really a new style, but we're adding this short-sleeve iteration into our wardrobes this year.
We all love these jeans.
3. & OTHER STORIES
With a white shirt, jeans and loafers, this bag will look too good.
If you don't own a pair of slingbacks, now is your time to grab a pair.

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her top-selling column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily interned at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she managed the fashion team and travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.
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