This Summery Micro-Trend Is Dominating My Feed Right Now
Half the time when a trend emerges, it's a style that's basically brand new, but the other half of that is when a trend starts to take hold that's really just an updated version of what's already on our radar. We've seen this before with micro-trends like leather Bermuda shorts as an update to regular Bermuda shorts, for example, and it just so happens that another such micro-trend is showing up this summer. Not just showing up, but dominating. It's gotten to the point where I can no longer ignore it (I swear it's basically internet-stalking me). Yep, statement bucket hats are the new micro-trend that's really, truly everywhere right now.
We first published a story on bucket hats back in 2018—so, yes, I'm aware that the hats themselves are hardly new—but this summer is ushering in a new wave of them that deserves its own category. These new toppers are all about eye-catching prints like florals, tie-dye, and polka dots and they come in an array of bright colors that make the hat such a summer-ready accessory.
I've already spotted so many cool outfit ideas in this summer's best bucket hats from the fashion girls in my feed, styling them with all their everything from dresses to swimsuits, and generally selling me on the trend. To see this new micro-trend in action and shop my picks, just keep scrolling.
Style Tip: With plenty of brands like Faithfull the Brand and LPA making hats, dresses, and swimsuits in the same print, it's never been easier to coordinate your entire outfit.
Style Tip: Not only will a bright hat level-up your swimsuit looks but it will protect your skin from damaging UV rays.
Style Tip: Staying within the same color family ensures your look is cohesive.
Style Tip: Load up on the jewelry—bright bucket hats happen to play especially well with of-the-moment pearls and chains.
Style Tip: Give off your casual summer dresses a trendy element by throwing on a colorful hat.
Style Tip: There's nothing more classic than gingham in the summer—married to a bucket hat it just feels right.
Style Tip: When it comes to this trend, bolder the print, the better the hat.
Style Tip: Try a plain canvas hat if the rest of your outfit is busy.
Style Tip: A little bit of neon really does go a long way.
Up next, 25 under-$98 finds from brands that are just as good as Zara.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
-
The Holiday Accessories Edit: 6 It Buys Defining the Season
From belts to bags.
By Anna LaPlaca
-
20 Stylish and Effective Accessories That Offer Sweet Relief for Sound-Sensitive Fashion People
Calming, efficient, and oh so chic? Yes, please.
By Jennifer Camp Forbes
-
The Affordable Trend New Yorkers Will Wear Instead of Suede This Winter
Chic and cheerful.
By Natalie Cantell
-
J.Lo Wore the Elegant Trend That Makes Every Outfit Look Like It Came From an Audrey Hepburn Movie
From Charade to Breakfast at Tiffany's.
By Eliza Huber
-
Meet This Holiday Season's Most Covetable Accessories
Yes, this is a gifting hint.
By Eliza Huber
-
From Miu Miu Model to Gabbriette Coded: 20 Eyeglasses That Are *Actually* Chic
These picks are 20/20.
By Ana Escalante
-
I Have $300 and a Goal of Looking Rich—42 Fall Accessories That Fit All My Needs
Add instant polish.
By Nikki Chwatt
-
I'm Manifesting Rich Vibes for Fall—31 Expensive-Looking Nordstrom Sale Finds That Fit the Bill
Don't sleep on these under-$150 gems.
By Jennifer Camp Forbes