If You've Ever Felt Personally Victimized by a Bad Bronzer, Editors Say Try These

Beauty editor Kaitlyn McLintock with a GIF of bronzers
(Image credit: @kaitlyn_mclintock)

This goes out to anyone who's ever tried a new bronzer only to see a patchy, streaky, muddy, or orange mess in the mirror. I know I certainly have. After experiencing one too many run-ins with bad bronzers in high school and college, I'm still hesitant to test a new formula when it comes across my desk. Yeah, that kind of disappointment is hard to forget. That's why I think we're entitled to silky, creamy, natural-looking formulas only.

Luckily, it's 2025, and those silky, creamy, natural-looking formulas are out there. We just have to find them. So I reached out to my fellow beauty editors to ask for their all-time favorite bronzers. I'm talking about the formulas that never fail them and always deliver healthy-looking, sun-kissed skin—even if they haven't seen the sun in too long. Ahead, see 12 of the best bronzers ever, according to editors.

Our Top 5 Picks

Best Overall: Kosas The Sun Show Baked Bronzer

Beauty editor Kaitlyn McLintock wearing Kosas bronzer

(Image credit: @kaitlyn_mclintock)

As someone who gets very, very pale in the winter, I wear bronzer almost every day (or at least every day I leave my house). Kosas's The Sun Show Baked Bronzer is one of my go-to formulas, especially when I'm short on time because it's unfussy and doesn't require a lot of blending or finagling to look natural against my skin. See what I mean about that golden-hour glow?

Honorary Mention: Make Up For Ever Artist Longwear Skin-fusing Matte Powder Bronzer

Best Affordable: Physicians Formula Butter Bronzer

Best Bronzing Stick: Merit Bronze Balm Sheer Sculpting Bronzer

Best Bronzing Cream: Refy Cream Bronzer

Best Shade Range: Fenty Beauty Cheeks Out Freestyle Cream Bronzer

Jones Road The Bronzer

Hourglass Ambient Lighting Bronzer

Makeup by Mario Softsculpt Bronzer

Charlotte Tilbury Airbrush Matte Bronzer

Chanel Les Beiges Healthy Glow Bronzing Cream

Tom Ford Shade and Illuminate Cream Contour Duo

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Kaitlyn McLintock
Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.