The one fashion question I'm asked the most by my friends is, "Where is the best place to buy a winter coat?" Whatever budget you're working within, a winter coat tends to take up a large chunk of your clothing costs, and so it's a purchase that takes some consideration.
Whether you're able to invest in a luxury label or want to find the best the high street has to offer, below, you'll find the 13 brands that I think you can always depend on when it comes to outerwear. It'll be no surprise to you that a Max Mara coat is the ultimate purchase. However, at the contemporary level, I'm also always impressed by minimalist favourite The Frankie Shop, A-list-adored Khaite and solid investment option Joseph. When it comes to the high street, the Scandinavian brands really do coats like no other, as Arket, COS and & Other Stories are my go-tos.
Keep scrolling for the 13 coat brands that I think you can always rely on to deliver on both style and quality.
Shop the Best Coat Brands, According to an Editor:
1. Max Mara
Let's start with the best of the best, shall we? Italian fashion brand Max Mara creates the most beautiful coats, whether you're after a cosy teddy bear coat or a classic camel belted style.
This design defines the brand: classic, timeless and beautifully crafted.
This soft coat goes back decades, and for good reason.
Max Mara's teddy coat was such a classic when it released in 2013, its been released every year since.
2. Toteme
Toteme was created by fashion blogger Elin Kling and has quickly become a favourite for wardrobe staples, and its coats are no exception. Understated, elegant and always with an unexpected tailoring twist, there's a reason why these coats are always an influencer favourite.
The clean lines keeps this timeless.
This scarf-coat has its own cult following.
The country coat is making a big comeback this year.
3. & Other Stories
On the high street, & Other Stories offers the perfect selection of coats, from classic to statement. The belted wool-blend coats, in particular, are a best seller every year.
You'll wear this black coat year after year.
There's nothing not to like about this coat.
A true classic.
4. Khaite
Beloved by models, A-listers and fashion insiders alike, Khaite has rapidly become a go to for seriously elevated, minimal pieces. Brilliantly tailored with just the right amount of edge, these coats would be a hero piece of your outerwear collection.
A minimalist's dream coat.
Such a cool take on the functional bomber.
You can rely on this style forever.
5. COS
COS is known for its simple, minimalist basics. However, that doesn't mean the coats lack personality—its wool coats this season are pure perfection.
This silhouette is immaculate.
COS excels at expensive-looking outerwear.
I predict this will sell out fast.
6. Joseph
For those willing to spend on their winter coat, I recommend you start your search at Joseph.
Is there anything more luxurious than a cashmere coat?
Eternally elegant.
This scarf collar is exquisite.
7. Whistles
Back to high-street heroes, season after season Whistles is where we turn for coat inspiration.
The kind of coat that goes with everything.
This coat is selling out quick—grab it while you can.
This classic style is also available in petite sizing.
8. Arket
When it comes to bold silhouettes, Arket has the best offering this year.
All your friends will be trying to steal this cosy coat.
Elegant, chic and seriously expensive looking.
Arket's puffers are iconic.
9. Harris Wharf London
Harris Wharf's traditional tailored coats are made in Turin, Italy, and are the perfect choice if you're looking for something classic. Meghan Markle is also a fan.
The kind of effortless coat I'm after.
Each piece is made to last a lifetime.
This colour is so gorgeous.
10. The Frankie Shop
The Paris and New York-based label has developed a cult following for its elevated staples, and that extends to its outerwear offering. From the iconic quilted jackets to the longer belted styles, there's always something to love.
This quilted style keeps coming back—and for good reason.
An absolute classic.
This exudes Parisian elegance.
11. Zara
I always think that Zara's strong point is its selection of coats, and this year is no different.
An understated gem.
A classic trench without the expensive price tag.
You'll never regret investing in this.
12. Rains
This year, many will be looking for a practical coat given current restrictions, and if you're after a durable raincoat, Rains is a firm favourite here at Who What Wear.
Waterproof and windproof.
This will easily fit into any minimalist wardrobe.
Perfect for the unpredictable British weather.
13. Mango
Another one of our high street favourites that always comes through on coats. This season, elevated wool styles and faux fur designs are top of our Mango wish list.
Plenty of room to wear your favourite knitwear.
This is definitely going to disappear quick.
I'm a big fan of the cinched waist silhouette.
This story was published at an earlier time and has since been updated.
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