This Bra Was Specifically Designed for Small Chests

last updated 14 August 2019

Pepper touts itself as the "the first modern bra company for small cup sizes." So what does that mean? The brand, originally launched on Kickstarter but now available on e-commerce, set out to fix the problems small-chested women face when shopping for bras. Namely: cup gaps, too much padding, and lack of size availability.

Pepper surveyed hundreds of women, and the results were illuminating: "85% of small-chested women who experience fit issues say cup gaps are the number one problem." Available in three colors in sizes 32AA to 38B, the bra was designed to eliminate that issue—and empower women along the way. "Our mission is to promote body confidence for an audience that was made to feel inadequate for too long," Co-Founder Lia Winograd said in a statement. Intrigued? Scroll down to shop the new bra that 1900 people have already preordered.

Pepper

All You Bra

Available in sizes 32AA to 38B.

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The bra also comes in this pretty mint color.

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This will be you when you finally find your perfect-fitting bra.

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Erin got her start as a Who What Wear intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.