Are you tired of the stress that comes along with finding a new bra? Honestly same. It can be an intimidating experience when sizing between brands often varies or support isn't guaranteed. I'm a big online shopper, and while I used to make an exception for bra shopping, I don't anymore. While trying on bras online isn't possible, reading reviews has become my secret weapon and a great way to gauge a bra's fit, comfort, support, and style.
I spent hours researching the most popular bra brands on the market and even trying some of them myself so I can report back and let you know what brands are actually worth buying into. From comfort to fit to style, there is a brand that can cater to every need, and I'm here to tell you which one is right for you. After all, we tend to wear the same few bras every day, so they should be the best.
Discover the brands people are raving about and elevate your lingerie drawer with these must-have brands.
1. Wacoal
I recently became familiar with Wacoal and immediately stocked up on its bras. The superior craftsmanship makes its pieces stand out from the rest of my collection. It feels like they are designed with a bigger bust in mind. The fit is absolute perfection, and support is a priority in every single one of their styles, so I know I'm in good hands when I spend a day in a Wacoal bra.
"A few years ago, I bought this bra, and I picked up two new ones recently. I think that says something. This bra is lightweight and breathable on the hottest days. The straps do not dig into the skin, the lace does not itch, and it lays flat and is pretty and supportive for my 32DDs. This bra is a bit pricey, but worth every penny, and the black is way prettier in person." — Customer Review
"Bought this bra in two colors. Size? 38 DDD. It is so difficult to find a comfortable bra that gives you enough support when you are this size. But for the price, this bra is a dream. Great support, no lines, so it's great for T-shirts, pretty lace so it doesn't look like one of those ugly, huge over-the-shoulder boulder holders, and COMFORTABLE. I've paid twice as much for bras that have done so much less! This is a great find for women who need larger sizes and still want to look feminine, feel comfortable and want to eliminate sagging!!" — Customer Review
2. ThirdLove
When I think of ThirdLove, I think of the incredibly comforting ad campaigns that made this brand famous. Women being themselves with no Photoshop or BS, that's the kind of marketing I like to see. This lingerie brand utilizes data and technology to create bras that fit well and feel comfortable. One of my favorite minuscule details about the brand is that they offer half-cup sizes for people like me who have a hard time finding the right fit. I also love when I find a brand that offers a wide range of nude shades to match different skin tones. It's like the Fenty Beauty of lingerie.
"I have been wearing either cheap bras or bras from Victoria's Secret my whole life. These bras were a little bit more pricier than what I normally spend, but now I see why. This is the best bra I have ever worn in my entire life. Not only does it give me the support that I want and need, but it's comfortable, and I don't think I will ever go back to wearing either normal cheap bras again." — Customer Review
"Best bra I’ve ever worn. I swear I’ve tried hundreds of bras and hated all of them, this is the first bra I don’t want to take off! Years of breastfeeding later- tear drop shape- every bra had a gap at top regardless of size/style. NO GAP with this bra! Super soft and comfy. Kind of molds to your breast so it fits so much better!" —Customer Review
3. Warners
Warners has been around since 1874, so they know how to make a good bra. One of my favorite things about this brand is that they know how to cater to all body types, and the bras come at a great price point. I'm on a hunt for the "no bra feeling" while wearing an underwire style, and Warners is one of the few brands that gives that to me. The brand's number one priority is comfort, and that shines through in the feeling I get when I put one of their bras on.
"I am super picky with my bras. I hate how uncomfortable the majority of them feel and even more how they look with a tight top on. This is definitely my favorite bra. Ever since I discovered this bra, I won't try another brand. Looks good naked and good under my clothes. It holds me up (and I'm busty) but is also super comfy. Happy customer and will keep purchasing as my bras wear out. So far, this bra lasts a good year." — Customer Review
"No bra is a perfect match for every body type. But, ever since having my first baby—8 years ago—I haven't had a well-fitting bra. THIS ONE finally ended that! None of that removable padding, doesn't creep up throughout the day, and is so comfortable on my large rib cage and tiny cup frame. I honestly just bought 2 more." — Customer Review
4. Chantelle
When it comes to lingerie, the French know how to do it. Chantelle is the French lingerie brand you need to know. The brand is known for its innovative designs and high-quality materials, which result in comfortable and supportive lingerie that is so dang flattering. Whenever I am looking for a bra on Nordstrom, Chantelle pops up high on the list thanks to the excellent reviews their products get.
"Let me add my comments that this is the best bra I've ever owned. A Nordstrom sales associate steered me to this bra and helped me with the fitting, making me feel completely comfortable the entire time. I've never owned Chantelle before, but now I will never wear anything else. I have this bra in all 3 colors. The bra is comfortable, and the support and shape are the best I've ever had. Thank goodness someone is making good-fitting bras for larger-busted women. If you watch any of the 'makeover' fashion shows on TV, you know the makeover always begin with the bra, and now I see why. I look much better in this bra, and my clothes even fit better. Thank you, Nordstrom and thank you, Chantelle." — Customer Review
"After having done so many bra fittings, with each one telling me my bra was never the right size, I finally found a girl that got it right! She brought me a few bras in my size, and this bra was my favorite! It was supportive, pretty looking, and had a low plunge, which meant I could wear this bra for any lower neckline dresses." — Customer Review
5. Cuup
CUUP is a lingerie brand that has created the capsule wardrobe version of your lingerie collection. Its bras are comfortable, supportive, and flattering. Plus, they now have bikinis that deliver the same effect. The brand uses minimalist designs to draw in the fashion crowd, and we aren't going anywhere. This is another brand that offers half-cup sizes, so the opportunities for finding the right fit are endless.
"Over the last two months, I tried several bras from Parade and Savage Fenty. Neither company offered bras that were suited to my needs. In CUUP, I've found a quality yet stylish brand that can support my breast. This bra fits me and my real breast brilliantly! Thank you" — Customer Review
"Nice color. Supportive. Not itchy or pokey. The cups feel just right. Doesn't gap out or dig in. Balconette is the right silhouette for my bottom-heavy breasts. Gives a nice look that looks pretty and makes me confident to be seen, while being minimalistic, not too fussy, or like I'm trying too hard." — Customer Review
6. Natori
Natori is a luxury lingerie brand you should never overlook. It's been difficult for me to find a supportive bra that also feels like sophisticated lingerie, but that all changed when I was introduced to this brand. Founded by Josie Natori, the brand draws inspiration from her Filipino heritage and blends Eastern and Western design elements to create unique and stylish pieces. I'm only allowed to talk about bras in this article, but just wait until you see their sleepwear.
"I bought one of these and loved it so much I ordered 2 more. It can be tough to find 34DDD bras that I like, and this is my favorite." — Customer Review
"This is the first bra I don't want to rip off after wearing it all day—so soft, looks great under t-shirts, fabulous!" — Customer Review
7. Intimissimi
Imagine rolling out of bed in the morning and opening your blinds to a view of the Italian countryside. That's the vibe that Intimissimi gives off as an Italian lingerie brand that offers affordable and stylish pieces. I have a bra from Intimissimi that I simply can't take off because the fit is so good. While I love my basics from them, I can't get over the Jennifer Lopez campaign and all the pretty details in the lingerie she wears for it.
"This bra somehow magically became the new star player in my bra collection, and I owe it all to the fit. This bra somehow perfectly holds me in all day long without sacrificing comfort. I tell all of my friends about it." — My Review
"When it comes to bras that are both pretty and supportive, the pickings are slim. Usually, if I want to wear alluring lingerie, it means I'm not going to be comfortable, and I most likely can't last all day wearing it. This bra, however, can take me anywhere and everywhere. The striking shade of red is so flattering without being too bold. I love it." — My Review
8. Skims
Most people know Skims as the shapewear empire founded by none other than Kim Kardashian, but once you've tried the products, you'll realize the quality requires no celebrity name. Every product from Skims uses soft and stretchy fabrics that provide support and shaping while still allowing for comfortable movement, which makes their bras high up on my list of favorites.
"I was dreading going back to work in the office and having to wear a bra all day until a friend told me that SKIMS is very comfortable. 2nd best next to not wearing a bra at all." —Customer Review
"One reviewer said this is the old style, without hooks, which is why I love it! I'm so happy Nordstrom carries this. It doesn't have the weird crossover front as the new style does, and it fits me really well. I'm an A/B cup, size medium, and this gives me just enough lift where it's both flattering and comfortable. I can see how someone with a larger bust wouldn't like it though. Very happy, bought it in 2 colors." — Customer Review
9. Lively
A day that starts with me putting on a Lively bralette will be a good one. This brand's focus is on creating lingerie that can be worn all day, using soft fabrics and materials that offer a gentle touch against the skin. From basic bras to the more fashion-forward, Lively offers a range of styles that cater to different tastes and preferences.
"The sizing was accurate, and the overall quality is so great!! Bought this as my first purchase and am excited to grow my Lively collection!" — Customer Review
"I have loved every Lively bra I have tried, and this one is no different. It's super comfortable and a great everyday bra." — Customer Review
10. True & Co
With True & Co, I guarantee you'll find the right fit. They offer a "Fit Quiz" on their site that takes into consideration the fact we all have individual preferences and body measurements, meaning we might want different sizing. I consider this brand the pajamas of bra companies because their styles are seriously so comfortable.
"While I miss the push-up power of hard-wired bras, True & Co bras are super comfortable. They also provide a nice silhouette under clothes. I'm a 34C, but also over age 70, so things go south at my age! This bra is a great compromise for me." — Customer Review
"Easy to pull on, yet provides me with slightly more support than the original True bras. I love the seamless fabric and the slight sheen that it has!! Smooth & buttery to the touch. I also love the color choices. I ordered the Sage, and now I need to get the rest of the colors!" — Customer Review
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