If You Haven't Heard About These 35 Black-Owned Brands, You're Missing Out

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(Image credit: @glemaud)

Kanye West is known for making big statements, and some may be a little controversial, but the latest from the rapper really resonated with me. "February is now Black Future Month," he said. His idea originated from an Afrofuturistic essay written in 2013 titled "How Long 'Til Black Future Month." West's statement implies his belief that the future is here and we are ready to work toward it. Since he is a fashion designer, I presume he believes the future has arrived for Black fashion designers as well. There is still a lot of work to be done, but as an optimistic Black fashion editor, his words were music to my ears. The future is here, and this month is all about celebration. So why don't we have some fun shopping up-and-coming Black-owned fashion brands?

There's is so much to love about indie fashion brands created by Black creatives, and you must check them out. However, I'm here today to tell you about those Black-owned brands that have already landed at our favorite major retailers, making them so easy to add to your cart during your next routine order. There is such a beautiful range—from feminine dresses to edgy silhouettes—from the below designers I've chosen, so I insist you take a quick scroll and find something special for yourself. 

1. Busayo

2. Jade Swim

3. Edas

4. Andrea Iyamah

5. Chelsea Paris

6. Christopher John Rogers

7. Danzy

8. Brother Vellies

9. Riot Swim

10. Sergio Hudson

11. Victor Glemaud

12. Curvy Couture

13. Tove

14. Brandon Blackwood

15. Good American

16. Mateo

17. K.ngsley

18. Khiry

19. Farai London

20. LaQuan Smith

21. Wales Bonner

22. Soko

23. Anima Iris

24. Sami Miro Vintage

25. Sika

26. Vavvoune

27. ByChari

28. Ahluwalia

29. Fe Noel

30. Lemlem

31. Ashya

32. Ree Projects

33. Maximilian

34. Petit Kouraj

35. Re Ona

Up Next: 32 Black-Owned Skincare, Hair, and Makeup Brands We Love and Support

Sierra Mayhew
Fashion Editor

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of experience in the fashion industry to the editorial team. Since joining Who What Wear in 2021, Sierra has made her mark by expertly blending luxury and accessible fashion content. Whether she's decoding the latest runway presentations or crafting a perfectly curated shopping list, Sierra's keen eye and relatable approach have solidified her as a trusted voice in the fashion space. She's also reported on major industry events like Paris Fashion Week and lent her expertise to red carpet coverage, ensuring her audience gets an insider's view of the most glamorous moments in style. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. Her ability to translate editorial expertise into viral social media content sets her apart, seamlessly bringing her articles and personality to life for a new generation of readers and followers. A graduate of the University of Notre Dame, Sierra brings a unique perspective to the fashion industry that is informed by her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.