25 Editor-Approved Beauty Products I Always Buy on Amazon
Over the years, I’ve tried out hundreds of beauty products. As an editor, many land on my desk when new launches are released, while I seek out others on my own if they’re recommended by trusted friends in the fashion and beauty industries. Many inevitably don’t live up to the promises printed on the bottle—no, there are few things that are actually going to make me look five years younger.
However, there are also products that live up to their claims, and they quickly earn a permanent place in my beauty routine. Of the many products I’ve tested, the 25 ahead have earned my editor stamp of approval—and you can order each of them straight from Amazon. From products for sensitive skin to my favorite candle to the affordable makeup remover I’ve been using for years, these are products I always recommend to my friends. Go on to see why these 25 beauty products are on my must-buy list.
I originally ordered this shower gel because it’s designed for sensitive skin, but now I’m addicted to it because of the incredible scent and how clear and hydrated it leaves my skin.
I know, I know: Deodorant isn’t the most exciting beauty purchase you can make. But let me tell you that this is one of the best products I’ve ever purchased. Not only do I love the scent, but it’s the best antiperspirant I’ve ever tried.
Whenever I’m dealing with a breakout, I turn to this cleanser from IS Clinical to clear up my skin.
I first discovered this cult do-everything ointment when I traveled to Australia and now it never leaves my bag.
I’ve been using this retinol from facialist Shani Darden for years. It helps to make skin texture more even and diminish fine lines, but the gentle formula is perfect for sensitive skin.
Whenever my skin is feeling dull, I turn to these alpha-beta peels from Dr. Dennis Gross. They make my skin feel refreshed and return its glow. I love these so much I’ve been using them since high school.
While I don’t take many supplements, this prebiotic/probiotic has become a daily essential for improving gut health.
I swear by this French sunscreen brand. The formula really melts into skin like the name promises.
It’s incredible what a difference curled lashes make. They open up the eyes and instantly make me look more awake, and this curler is the very best.
You’ll always spot these candles in my apartment. I’m addicted to the scent, which is designed to smell like an old library.
Celebs swear by this foundation and it’s always been one of my favorites for photos.
For years, I didn’t realize how Beautyblenders were supposed to work. (Pro tip: Dip them in warm water before using.) Since I figured out how to use them the correct way, they’ve become indispensable as a way to diffuse makeup I’m applying.
There’s no question that Dior’s Diorshow mascara has a cult following, and I’m especially obsessed with the blackout formula that’s darker than the regular color.
When I put on makeup, I typically wear a cat eye, so I’m always experimenting with new liquid liners. This one from Pat McGrath is a recent favorite. I love that there are two tip sizes that allow you to draw thin or thick lines.
My hair tends to be on the dry side, so I do a weekly deep conditioning treatment and this one always leaves my hair soft and hydrated.
Wait, $62 for a concealer? Yes, it’s pricey. But it’s also the best concealer I’ve ever tried.
One of the best-selling blushes on the market—and famous for its name. I swear by this perfect pink color.
I always stock this at home and use it every single night. It’s a micellar water that removes makeup without water, which is why you’ll always find it backstage at fashion shows.
When I need a boost of hydration, nothing restores my skin like the facial treatment essence from SK-II.
Believe it or not, my dad actually introduced me to this cleanser. He has sensitive skin like I do, and this is the one of the most gentle formulas around.
Charlotte Tilbury’s matte lipsticks have the perfect finish, and the range of shades suit any occasion. I love Pillow Talk for the day and Red Carpet Red at night.
Elnett hairspray is something I first discovered when I found out it’s stocked in the kits of talented hairstylists. What I love is that it leaves a flexible hold, meaning it isn’t too stiff, so you can still run your fingers through your hair.
This formula is said to be the next best thing to Botox since it effectively smooths lines and wrinkles.
Next, discover Black-owned beauty brands we love and support.
This post was published at an earlier date and has been updated.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
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