25 Editor-Approved Beauty Products I Always Buy on Amazon

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(Image credit: @nycbambi)

Over the years, I’ve tried out hundreds of beauty products. As an editor, many land on my desk when new launches are released, while I seek out others on my own if they’re recommended by trusted friends in the fashion and beauty industries. Many inevitably don’t live up to the promises printed on the bottle—no, there are few things that are actually going to make me look five years younger.

However, there are also products that live up to their claims, and they quickly earn a permanent place in my beauty routine. Of the many products I’ve tested, the 25 ahead have earned my editor stamp of approval—and you can order each of them straight from Amazon. From products for sensitive skin to my favorite candle to the affordable makeup remover I’ve been using for years, these are products I always recommend to my friends. Go on to see why these 25 beauty products are on my must-buy list.

Next, discover Black-owned beauty brands we love and support.

This post was published at an earlier date and has been updated.

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Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.