These Are the 25 Best Beauty Products I Tried in 2019, Hands Down

As an editor and beauty devotee, I’m regularly testing the latest product releases. Everything from new skincare and makeup to fragrance and buzzy tools makes its way onto my radar and end up on my bathroom counter, at which point I put them to rigorous testing. Does the new cult moisturizer actually live up to the hype? Are the latest fragrances something I actually want to wear every day? With a background in beauty working at Allure before Who What Wear, I was exposed to the very best in beauty and was trained to have a discerning eye to determine what actually works.

Ahead, I’m highlighting the very best of the best in beauty that I experimented with in 2019. I’ve narrowed down my top picks in every category, sharing why each item works and why it has earned a permanent place in my beauty regimen. From the gentle retinol serum I swear by for perfect skin to the foundation I use for a glowing complexion to the sunless tanner I won't travel without, and more, these are the 25 best beauty products I tried in 2019—and will continue using long into 2020.

Skincare

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(Image credit: @kristenmarienichols)

Body

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(Image credit: @kristenmarienichols)

Hair

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(Image credit: @kristenmarienichols)

Makeup

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(Image credit: @kristenmarienichols)

Fragrance

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(Image credit: @kristenmarienichols)

Tools

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(Image credit: @kristenmarienichols)

Next, discover 10 cult skincare items every insider owns.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.