The 21 Beauty Products I'm Prioritizing in 2020
New Year, new you? Well, yes and no. There's something about starting a fresh calendar that makes me want to start everything with a clean slate, but truth be told, there are some things that are worth sticking to year in and year out.
Case in point, a solid beauty routine. It's taken me a lot of trial and error to get to a place where I know not only what looks good on me but what feels great, too. It only took two decades to realize that I simply cannot pull off a combination winged eye and a bold lip, and, conversely, that I should treat my combination skin with minimal exfoliation and lots of moisturizers. The struggle is real, I know.
In an effort to celebrate the New Year and embrace the same old me (or at least what works for me right now), I compiled a list of the 21 beauty products I'm actually prioritizing this year, including skin solutions, makeup heroes, and haircare essentials. Consider these go-tos for a top spot on your vanity, shower, or medicine cabinet. They'll treat you well all year round.
When dark spots happen, I reach for this cult-favorite YSL concealer.
Why go for a good mascara when you can get a great one for less than $20?
Pair this cheeky stick with the above mascara, concealer, and luminzer and you're good to go—seriously.
But you can always add a little subtle drama with the right eye shadow palette.
This setting powder with SPF is an absolute must-have for touchups on the go.
If you're into dewy, moisturized skin, this HA intensifier is going to be your new best friend.
This cold cream lip balm formula is a must, especially on icy winter days.
My fine hair is finally happy thanks to this streamlined volumizing kit.
Think scalp care isn't chic? Think again. This set is so soothing and smells lovely, too.
I've been using the same basic blowdryer for a decade—time for an upgrade!
Up next: These Will Be the 13 Biggest Skincare Trends of 2020
Drew Elovitz is originally from Pittsburgh, Pennsylvania, but has spent the last decade living and working in New York City. She earned a master's degree in media and popular culture from New York University, then began her career on the internet as the Twitter voice of Barbie. She worked previously at Who What Wear as the director of content strategy and also spent several years leading the social media teams at Teen Vogue and Entertainment Weekly. You'll find her byline on the site around topics such as celebrity fashion, must-have basics, beauty favorites (particularly nail polish), and wellness tips and tricks. Her personal style tends to favor the classics: She loves crisp white button-downs, sneakers, and skinny jeans—and no look is complete without a great pair of oversize sunglasses and a trusty leather jacket. After she finishes reading the entire internet every day, she can be found dining out at her favorite restaurants, trying new beauty treatments, or indulging her historical-fiction habit.
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