Welcome to the Chat: 2020's Beauty Launches Editors Couldn't Stop Texting About

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(Image credit: Getty Images)

I feel like I need to preface this article: For the most part, as in 80% of our lives, my fellow beauty editor Courtney Higgs and I are very calm, cool, and collected human beings. I'm talking cucumber-level composed, folks. However, when it comes to certain beauty products (i.e., really, really fabulous ones) said ultra-chill veneer goes flying out the window with Golden Snitch–fashioned speed—a true testament we found the right career path. Yep, as Courtney likes to say, truly amazing beauty launches are kind of our undoing and only ever lead to completely "unhinged" back-and-forth messages via Slack, Instagram, text… sometimes all three simultaneously. 

Thankfully (for our sanity), we have a regular series on Who What Wear Beauty that allows us to share the newest and greatest formulas to hit our laps each month, but since it's the very end of the year and we can actually count on our hands the number of new (2020-launched) products that left a serious mark on our beauty-loving psyches, we thought we'd share. Below are the top 10 best beauty debuts from 2020 that totally blew up the keyboards of our iPhones. Keep scrolling! 

Dior Oud Rosewood Fragrance

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(Image credit: @erin_jahns)

We also love:

Exa High Fidelity Foundation

We also love:

Tom Ford Bitter Peach Eau de Parfum

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(Image credit: @erin_jahns)

We also love:

Glossier Body Hero Exfoliating Bar

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(Image credit: @erin_jahns)

We also love:

Klur Supreme Seed Delicate Purification Mask

We also love:

Rare Beauty Magnetic Spirit Eyeshadow Palette

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(Image credit: @erin_jahns)

We also love:

Any Olive and June Nail Polish, But JJ in Particular

We also love:

The Nue Co. The Pill

We also love:

U Beauty The Super Smart Hydrator

We also love:

Mutha Face Oil

We also love:

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.