I Usually Hate Winter Makeup, But This One Product Has Totally Changed My Mind
Winter makeup is so not my thing. Not because I’m not a fan of the trends, but more because I don’t like the way that makeup looks on my face in the winter. The cold weather and general lack of sunshine turn my skin dry, lacklustre and typically covered in breakouts. Trying to get any sort of healthy-looking glow out of my complexion is usually, I would say, near-on impossible.
It is because of this that I typically shy away from makeup in the winter. Foundations sit flat on my face, making me look void of life, powders and blushers cling to dry patches, lipstick turns my lips dry and peely, and there is, I have learned, no concealer on the planet that can hide my angry winter acne.
However, when I was sat in a makeup chair a few months ago, complaining to the makeup artist that I simply can’t find a way to get makeup to work for me in the winter, something occurred to me. My problem with winter makeup all boils down to one very crucial thing: It limits my glow. And that’s when the makeup artist suggested I swap out some of my usual winter favourites for balm formulas.
While I have used some balm makeup products (such as blusher) before and loved them thanks to their skin-like finish, I hadn’t thought to ever look into what other products were out there. You see, not only are makeup balms dewy and glow-boosting, but they also melt into the skin and deliver ample nourishment, leaving skin looking naturally radiant and healthy.
After digging out every single makeup balm that I own, I can now say that I am exclusively wearing balm makeup and have officially become a winter-makeup person. So if you also struggle to get your makeup to work for you in the winter months, keep scrolling for the most glow-boosting, best balm makeup products I have found.
Base
Not only did this product actually get me back into wearing foundation after many years of being off the stuff, but it is also now one of my favourite foundations in existence. It's quite full-coverage (which is unusual for me), but it leaves skin looking like skin. With a subtle glow and radiance to it, it's perfect for everyday wear.
This stuff came on to my radar via TikTok, where I saw various beauty buffs singing its praises. As a makeup snob, I'll admit that I was a little put off by the somewhat child-like packaging, but after using it once, I was forced to eat my words. It smooths skin and pores with unparalleled ease and doesn't look even remotely cakey.
I can't believe this product doesn't get more praise amongst beauty editors. For months, I wished there was a product like my Kevyn Aucoin Foundation Balm with a little less coverage. Then I discovered this. It has all of the skin-nourishing benefits of a tinted moisturiser with the blurring, glowy magic of a balm.
It took me a very long time to figure out how to use this product in a way that didn't leave me feeling greasy, but once I nailed it, I was hooked. Don't (as I did) apply this stuff all over your face—you will end up looking like you've been gunged. Simply break the top of the balm, warm a little up between your fingers and rub into the high points of the face for a dewy, natural-looking highlight. On days when I can't be bothered to apply a full base, it makes me feel a little more alive.
Few concealers compare to this one. It has a creamy balm texture that melts into skin seamlessly. The best bit is it doesn't have a huge amount of coverage, so when used under the eyes, it helps to brighten and take down darkness without leaving things looking two-dimensional and flat.
Blush
I have previously talked about this iconic blusher as a cream product, but after experimenting with other cream blushers, I would say that it is definitely more of a balm. It's slightly tacky and requires a little more blending than a cream, but the results are worth it—glowing, radiant and healthy-looking.
Nowhere near as pigmented as the Tower28 blush, this balm blusher has a silky, airy finish to it. Plus, the results are matte and airbrushed, making it perfect for those with oily skin.
Formulated with squalene and vitamin E, this blush-and-lip colour comes with some supercharged nourishing benefits. It doesn't require a lot of blending and makes for the perfect handbag-friendly makeup pick-me-up.
Highlight
If you hate the way that shimmery highlighting powders look on your skin, this dewy balm is likely for you. Just swipe it over the high points of your face and blend it with your fingers. It adds a sheen to winter skin that can't be rivalled.
While I wouldn't recommend this highlight for everyday no-makeup makeup looks (it contains some high-impact shimmer), I wholeheartedly recommend it for winter evening makeup. Warm a little bit into the skin with your fingers, and behold out-of-this-world glow.
Lips
Lipsticks have a tendency to exacerbate dry lips in the winter months, making lip balm my best bud come January. This lipstick contains all of the creamy pigment of a lipstick and all of the dry skin-soothing properties of a balm.
With hyaluronic acid and C-peptide, this lip balm plumps lips like no other (without that nasty tingly effect that so many others possess). Plus, the pigment pay-off is really impressive.
Next up, the only seven makeup trends we plan on wearing this spring/summer.
Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.
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