I Usually Hate Winter Makeup, But This One Product Has Totally Changed My Mind

Winter makeup is so not my thing. Not because I’m not a fan of the trends, but more because I don’t like the way that makeup looks on my face in the winter. The cold weather and general lack of sunshine turn my skin dry, lacklustre and typically covered in breakouts. Trying to get any sort of healthy-looking glow out of my complexion is usually, I would say, near-on impossible.

It is because of this that I typically shy away from makeup in the winter. Foundations sit flat on my face, making me look void of life, powders and blushers cling to dry patches, lipstick turns my lips dry and peely, and there is, I have learned, no concealer on the planet that can hide my angry winter acne.

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(Image credit: @MEXICANBUTJAPANESE)

However, when I was sat in a makeup chair a few months ago, complaining to the makeup artist that I simply can’t find a way to get makeup to work for me in the winter, something occurred to me. My problem with winter makeup all boils down to one very crucial thing: It limits my glow. And that’s when the makeup artist suggested I swap out some of my usual winter favourites for balm formulas. 

While I have used some balm makeup products (such as blusher) before and loved them thanks to their skin-like finish, I hadn’t thought to ever look into what other products were out there. You see, not only are makeup balms dewy and glow-boosting, but they also melt into the skin and deliver ample nourishment, leaving skin looking naturally radiant and healthy.

After digging out every single makeup balm that I own, I can now say that I am exclusively wearing balm makeup and have officially become a winter-makeup person. So if you also struggle to get your makeup to work for you in the winter months, keep scrolling for the most glow-boosting, best balm makeup products I have found.

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Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.