Trust Us—These Are the 12 Best Anti-Ageing Creams in the Business

While there is obviously no real way to turn back time when it comes to our skin, keeping our complexions looking plump, glowy and healthy doesn't necessarily have to mean cosmetic procedures and in-depth dermatologist appointments. No matter how old you are, using the right anti-ageing creams regularly can make a visible difference to our skin elasticity, plumpness and reducing the appearance of fine lines.

And if you don’t think creams are for you just yet? You might want to think again—the earlier you start taking care of your skin, the better. This can mean anything from drinking enough water and eating the right foods to (most importantly) staying out of the sun, but luckily for us in this day and age, we also have a plethora of products to choose from to help us out along the way.

Whether you’re an anti-ageing skincare pro or considering starting to use products for the first time, it can be a totally overwhelming experience trying to find the best cream for you. That’s why we’ve done the hard work and rounded up the 10 best ever anti-ageing creams that we’ve not only tried and tested but heard the experts raving about countless times. And the best thing? You won’t have to spend a month’s wages on them.

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(Image credit: @greceghanem)

Before we start, however, let’s simplify things with a few key tips and important things to know. When shopping around for legit anti-ageing creams there are some essential ingredients to look out for. Retinol (or vitamin A) speeds up cell turnover, boosts collagen production and is the ultimate anti-ageing ingredient. It can be harsh on the skin to start with, though, so only use every few days to begin with and always use SPF with it, as it can make your skin more sensitive to rays.

Antioxidants like vitamins C and E help fight free radicals—molecules that can do damage to your skin cells. Peptides help repair skin damage. Glycolic acid is an AHA that increases cell turnover to reveal smoother skin. Ceramides and other hydrators like hyaluronic acid and shea butter all lock in moisture and form a protective layer for your skin. And of course, SPF, which is the number one preventative anti-ageing ingredient.

Any one of these ingredients will aid anti-ageing, but the more you can find in one product, the better. It’s also important to know your skin. If you know it has an oily nature, don’t overdo it with rich creams, stick to lighter lotions, but if you struggle with drier skin, it’s the moisture-rich products to pick.

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(Image credit: @hannahcrosskey)

Shop the Best Anti-Aging Creams

Best all-rounder:

Best budget cream:

Best firming cream:

Best investment buy:

Best with retinol:

Best with vitamin C:

Best for sensitive skin:

Best cream with SPF:

Best night cream:

Best preventative cream:

Best retinol cream:

Celebrity favourite:

This post was originally published at an earlier time and has since been updated. 

Up next: my friend looks 10 years younger than she is, so I did her skincare for 5 months.

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Emily Dawes
Affiliate Editor

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her top-selling column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily interned at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she managed the fashion team and travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.