I’m a Pro Shopper—Every Chic Gift I’ve Snapped Up Early in Amazon's Flash Sale

From the last-minute birthday-present shopper to the ahead-of-the-game Christmas planner, Amazon Prime's Big Deal Days October 2023 sale is a great time to snap up stellar deals in the gifting department. But with a plethora of categories and a wide range of products on offer, scrolling through the masses in search of that perfect special something can be a feat in itself. That's where I come in. I've taken on the task of hunting through the Amazon Big Deal Days deals to curate a selection of the very best gifts for fashion and beauty fans to suit all budgets.

This year, Amazon has really outdone itself. You'll find deals on iconic hot tools like GHD's original straighteners and Revlon's multi-hair styler, whilst in skincare, there's plenty to choose from, allowing you to stock up on gift sets, mask packs and sought-after serums at a fraction of their usual prices. For fashion, I always find the best gifts are the ones you'd want yourself, so I've pulled together some standouts that myself and the Who What Wear UK team would be very pleased to receive. 

To access the array of deals, simply sign up to Amazon Prime and you'll have access to not only the Big Deal Days offers, but plenty more benefits including prime delivery, which is a game-changer for those last minute buys—I'll be honest: it's saved me more times than I can count. Another aspect I rely on frequently is the try-before-you-buy option, allowing me to try on those "from me to me" gifts at home, and pay afterwards for only what I'm keeping. 

So, whether you're relying on the quick delivery for last-minute gifts, being organised and getting ahead of the Christmas game or are even just looking to do a little self-gifting, here are the very best fashion and beauty gifts from Prime Big Deal Days 2023, with an added special focus on some lovely, cosy things for the cold months ahead. 

BEST BIG DEAL DAYS COSY GIFTS

BEST BIG DEAL DAYS BEAUTY GIFTS

BEST BIG DEAL DAYS FASHION GIFTS

BEST BIG DEAL DAYS HAIR GIFTS

BEST BIG DEAL DAYS SKINCARE GIFTS

MORE DEALS DAY GIFTS WE REALLY RATE

Next Up: I'm an Amazon-Obsessed Beauty Editor—44 Deals Worth Seeing in the Prime Day Sale

Opening Image: @emmahoareau

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.