I Always Prep My Amazon Cart Ahead of Black Friday—Here's Everything I'm Buying

woman in stylish clothes looking at phone.

(Image credit: @amaka.hamelijnck)

The biggest shopping day of the year is almost here, and as a shopping editor, this means one thing: I'm already prepping, planning, and deciphering what items I need to add to my Amazon cart! If you're anything like me, you'll make the most out of the massive discounts and deals on Black Friday. I'll be diving in and buying everything I have on my wish list—from comfy sneakers to cozy sweaters—and getting my hands on all the holiday presents I plan to gift everyone this festive season.

If you need some shopping inspiration for what to buy on Black Friday from Amazon, keep scrolling as I share my edit of must-have items worth shopping during the sale.

Stylish Basics

Shoes & Accessories

Holiday Gifts

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Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.