Under-$100, Super Trendy, and Somehow Timeless—All the Items I Am Losing It Over

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(Image credit: @viviankimx via @laurenegg )

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

I am not being dramatic—I really did find 30 items that are not only affordable, but that somehow hit that sweet spot of being trendy and timeless all at once. This category is typically what we consider to be "trendy basics" and I have truly delivered a noteworthy haul for you here today. As someone who spends a lot of time perusing online retailers, it's safe to claim that I know what I'm doing when it comes to selecting products worthy of your attention. From sweaters to boots and back again, the 30 items listed below are currently sitting on my most wanted list and soon they will be on yours too. 

With fall on the horizon, I have had my eye on pieces that will have a long shelf life in my closet while also bringing me the excitement that comes when I test out a new trend. I find that loud prints are a great place to start when looking for that sweet spot I've been mentioning so I included some crazy checkered prints, swirls, stripes and more amongst the more traditional basics shopped out below as well. I think I've been rambling enough now, so feel free to ignore me and start shopping for yourself. 

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Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.