From Glossier to Milk Makeup, These Are the Best Under-£30 Beauty Buys Out Now

The arrival of payday is always gratefully received, but there’s something delightful about how swiftly February’s paycheck has rolled around (well, compared to January’s, anyway). So now that we’re all firmly back in the green, I’ve been busy picking out the best new beauty products to treat yourself with.

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(Image credit: @ASOS_LESLEY)

However, although payday is often the best excuse to splash the cash, I’ve decided to take a different approach to my beauty shopping this month. Whilst I’ve got a luxurious list coming up later this week for those of you that want to indulge, this edit is a wholly affordable collection of the best in beauty right now. These buys all come in at under £30, so you can shop guilt-free and, most importantly, avoid a monetary meltdown come March. Scroll down to explore 21 of the best affordable payday purchases.

Makeup

Related: 5 Spring Beauty Trends That Are Dominating My Feed

Skincare

Hair

Next up, 31 items the Who What Wear team will buy in February.

Mica Ricketts

Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort.