12 Flat-Out Fabulous Makeup Looks I'm Dying to Try in 2023

I’ll admit I’m such a ride-or-die for my signature beauty look of a cat eye and a red lip that I cling to it more often than I should. I can’t help it. I’m the kind of person who loves looking glamorous but wants to attain it in the least amount of time as possible. High-maintenance on the outside but secretly low-maintenance on the inside, if you will. That being said, I do love playing with makeup and experimenting with new looks. I just don’t do it as often as I’d like, especially as a beauty editor with a massive makeup collection, which is why I am vowing to play with my makeup much more in the New Year, so consider this one of my official beauty resolutions.

To get inspiration for my New Year’s endeavor, I gathered all of the beauty looks that caught my eye and took up residence in my head. Most of them were seen on celebs like Selena Gomez, Chloe Bailey, and Bella Poarch, created by masterful makeup artists who didn’t hold back when it came to bringing the glam. Keep scrolling for 12 makeup looks I plan on trying on myself this coming year, including mismatched eyes, clown-inspired eye shadow, and more, plus the products I’ll be using to create them.

1. Inner Eye Neon Accent

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(Image credit: @iwantalexx)

A pop of color is always a good idea, especially when it turns a traditional cat-eye on its head. Makeup artist Alexx Mayo worked magic on Lizzo by pairing neutral shadow with an unexpected touch of neon on the inner corner of her eye. I’m obsessed, especially because it’s a way for me to do a fun, colorful look without much labor. 

2. Sparkly Gems + Bare Lids

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(Image credit: @dualipa)

Face gems were everywhere this year, and we can thank Euphoria for bringing this sparkly ‘90s and 2000s trend back to the forefront. But for me personally, rhinestone-studded eyes will always remind me of one of my favorite movies, Showgirls (1995). I’ve been doing this trend all year, but usually with my go-to winged eye. I’m inspired by Dua Lipa’s bare-eyed take (courtesy of makeup artist Shelby Smith) and will definitely be trying it myself.

3. Blood Red Wing

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(Image credit: @ddlovato)

One of my beauty goals for 2023 is finding ways to elevate my cat-eye in an easy way. The "blood-red wing” that makeup artist Jill Powell did on Demi Lovato has me considering red eye shadow in ways I never had before. It’s a little goth and a little vampy — perfect for my Scorpio rising energy.

4. 360 Blue Glitter Eye

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(Image credit: @mileycyrus)

I love a big, bold, blue eye shadow look and always have. However, Miley Cyrus’s glittery blue eye makeup goes all the way around her eye, not just the lids, but lined underneath as well. I can’t wait to do this look, and I won’t wait around for a special occasion either. Shoot, I’ll do my eyes like this next time I go through the Taco Bell drive-thru.

5. A Touch of Gold

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(Image credit: @elienmaalouf)

I may be a maximalist, but I can appreciate subtlety, especially in the form of gold. This makeup on Tati Gabrielle is another take on inner corner glam, but very different from Lizzo’s neon. When I’m feeling lazy but still want a glamorous look, this is a great option. Hmm...maybe inner corner glam is going to be my thing this year!

6. Purple Eyes + Red Lip

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(Image credit: @patrickta)

Red and purple might be an intimidating color combination for some people, but I find myself always drawn to it. Patrick Ta did this "‘80s baby” look on Hailee Steinfeld, and I can’t stop thinking about it. 

7. Subtle Sad Clown

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(Image credit: @raoulalejandre)

Willow Smith wore this incredible eye makeup, which Allure dubbed "subtle Pierrot sad clown vibes,” to the 2022 iHeartRadio Music Awards and it might be one of my top favorite looks of the year. Makeup artist Raoúl Alejandre gave Willow a fox eye, but added a tiny cluster of false lashes to the bottom lash line for a look that’s giving clown, but in a super subtle way. Smile now, cry later!

8. Metallic Silver Liner

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(Image credit: @sydney_sweeney)

I’m more of a gold girl when it comes to both jewelry and eye shadow, but Sydney Sweeney’s silver eyeliner (by makeup artist Melissa Hernandez) is so stunning, recreating it is a major goal for me. The only thing is I’m not sure whether it’s a sticker, eyeliner, or some other secret trick, so I’m going to have to approach it a few different ways.

9. Bare Eyes and Blurred Lips

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(Image credit: @perfect_angelgirl)

Don’t tell anyone, but I’m kind of into the bare-eyed, bright pout look. Strange, considering I hate not having a cat-eye done. But I love how this looks on Chloe Cherry. Healthy skin, no eye shadow, and a blurred, popsicle lip. So pretty and fresh.

10. Twiggy Lashes and Nude Lips

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(Image credit: @gwenstefani)

Neutral lipstick is a rarity in my world, so I’m officially prioritizing them for my 2023 makeup challenge. I love how Gwen (my red lipstick icon) wears a nude lip with Twiggy-esque ‘60s-inspired lower lashes.

11. Dramatic Black Eye Shadow

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(Image credit: @chloebailey)

The intense black shadow that Chloe Bailey wore with her blonde wig is extremely glamorous. This leans more Donatella Versace (the wig helps) than Julia Fox, but either way, a dramatic smokey eye like this is calling to me. Hopefully I can pull it off!

12. Mismatched Eye Shadow

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(Image credit: @katiejanehughes)

Mismatched eye shadow, aka two-toned eye shadow, has been one of my favorite makeup looks since forever, but I’ve never really fully executed it. While I have a brighter, more contrasting take in mind, I appreciate this more muted, sherbet-inspired look from makeup artist Katie Jane Hughes

Up next, 2023's Color of The Year Is Viva Magenta—Here Are 15 Matching Beauty Products

Marie Lodi
Freelance Beauty and Fashion Writer/Editor

Marie has covered beauty, fashion, and lifestyle for almost 15 years. She contributes to the beauty section here at Who What Wear. Previously, she was the Looks Editor for Bust Magazine, built the beauty vertical at HelloGiggles as its beauty editor, and was a founding staff writer at Rookie mag, giving fashion advice to teens. Her bylines have appeared in The Cut, Allure, Glamour, The Hollywood Reporter, and more. She was born and raised in Southern California and is based in L.A. Marie is a self-proclaimed costume design nerd and a co-host of Makeover Montage, a podcast about fashion in film and costume design. You'll see her writing about her beauty obsessions: red lipstick, winged eyeliner, pink hair, nail art, and skincare for people over 40. When she's not working, she's playing with her dog, Gnocchi, and writing her style newsletter, Overdressed.