It's Happening: Bella and Kendall Are Bringing Back the Thong Bikini

Kendall Jenner, Bella Hadid, Hailey Baldwin and Justine Skye are currently on holiday at an undisclosed tropical location, and it seems like they all planned to coordinate their swimwear, as there has been a clear theme to all of their Jet Ski Instagram pictures. Much like their red carpet mantra, their approach to swimwear this year is the less coverage, the better.
They are all wearing the skimpy Brazilian bikini, with high-rise bottoms with either a thong or extremely scooped back. Bella Hadid, a fan of the thong bikini, is wearing a white '80s-style thong suit, meanwhile, Kendall is wearing an olive style by Montce, which is £107 for the full set. The only question is whether this is a trend that will extend beyond the supermodel set?
Scroll below to see how Kendall, Bella and Hailey are wearing the thong bikini.
For more swimwear trends, see our guide to the six bikinis to be seen in this year.
Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
-
The Elevated Alternative to Black Loafers I Keep Seeing on the Streets of Paris
Closet-staple status.
By Nikki Chwatt
-
In Paris, Stylish Women Prefer This Timeless Trend Over Bombers *and* Blazers
Here are 13 to shop.
By Eliza Huber
-
Spotted on the Streets of L.A.: The Chicest Shoe Trend to Wear With Black Trousers
Sorry, sneakers—it's not your time.
By Eliza Huber
-
Kendall Jenner's New Ugg Sandals Will Be the Next Style to Sell Out—Guaranteed
Your spring Uggs, found.
By Allyson Payer
-
Kendall Jenner Is Already Wearing the $50 Item Everyone Will Buy for Summer
Adds to cart.
By Michelle Scanga
-
Kendall Jenner Wore the Trend Everyone With Taste Is Wearing in 2025
A more formal take on model-off-duty style.
By Emma Spedding
-
Sorry, White Tops—Kendall Jenner and Hailey Bieber Are Making a Case for This Elegant Alt
It girl approved.
By Nikki Chwatt
-
If You're Not Into Powder Pink, Kendall Jenner Wore a Spring Color Trend That's Equally as Pretty
There are other pastels in the sea.
By Allyson Payer