The $35 Item That Will Make All Your Fall Outfits Cooler

Looking for a game-changing accessory to add to your wardrobe this cold-weather season? What if we told you we know of one that is super cozy, actually useful, statement-making, and just $35? While it may sound too good to be true, it exists thanks to our Who What Wear Fringe Poncho at Target, which, in the words of our co-founders, is “a versatile outerwear option every stylish girl needs this fall.”

And since we’ve already given you an insider look at our moto jacket, midi dress, pajama shirtdress, and bell-sleeve blouse, and more, for the newest installment of our Behind the Seams series, we’re giving you an exclusive peek at the inspiration behind this piece, straight from our co-founders, as well as the real sketch that was drawn for production.

Scroll through to see the sketch, shop the poncho, and read all about it!

“The Fringe Poncho is the coziest piece we’ve created thus far and definitely a versatile outerwear option that every stylish girl needs this fall. It’s basically the best version of a poncho because it’s lightweight and slightly oversize (so it’s incredibly flattering), and the fringe detail just takes it to the next left. You can style it a million different ways, depending on how you like to wear your fringe, and it might just be the ideal item for all of your holiday travel.” — Hillary Kerr and Katherine Power

Shop the poncho:

What would you like to see us design? Tell us in the comments, and you just might inspire our next collection!

Opening Image: Fashion Me Now