I've Worked in Beauty for Over 25 Years—This Step Is Crucial for Glowy Skin

Wende Zomnir Caliray Urban Decay

(Image credit: Future)

The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can't-live-without products that make their worlds go 'round.

I wish summer would last forever. I want endless golden sunshine and tropical temperatures, and for my beachy glow to last long after the season draws to a close. Who better to show me how to get that coveted radiance than Wende Zomnir, the founder of Caliray. (You might also know her as the founder of the mega-successful beauty brand Urban Decay, and the creator of the OG Naked Palette.)

"Caliray embodies my obsession with the intersection of beauty and wellness," she tells me. "We're one of only three Planet Aware makeup brands at Sephora, so we're serious about this. I just [took] my personal philosophies and brought them to life in a beauty brand." Zomnir's magic touch can be seen in the brand's skincare-first approach, innovative clean formulas, and sustainable packaging. Oh, and not to mention the cheeky product names—yet another reason it's a standout in the sea of beauty brands.

Wende Zomnir Caliray Urban Decay

(Image credit: @wendezomnir)

Given Zomnir’s 25+ years of beauty expertise, I asked her to share some tips on how to get an effortless, sun-drenched look. Her first tip surprised me. "The easiest way to create a beachy look is to use a light hand with application so you look lit from within," she explained. And what about the next steps for this golden-hour glow? "I get the best glow when I dermaplane my skin first. DermaFlash and Michael Todd make good dermaplaning devices. Then I add on my vitamin C serum and top that off with a mix of [Caliray's] primer and bronzer. This combo creates the smoothest blurry glow on the skin."

The cherry on top of this routine is a brand-new, one-of-a-kind blush: Blurry Blush, the latest addition to Caliray's lineup. "I love it because it blends like an airy dream," Zomnir gushes. "I can use it sheer, build up the color for a brighter pop, or even use two shades for a dimensional effect." I'm a blush connoisseur myself, and all I can say is, I'm in love. It comes in five flattering shades ranging from cool-orchid pink to peachy nude to soft berry. I used it on my cheeks, nose, and even my lips, and got compliments immediately. You can shop the blush starting on September 2, and in the meantime, keep scrolling to hear Zomnir’s beauty tips and see her trusted lineup of skincare, makeup, and haircare products.

Emma Walsh
Associate Beauty Editor, Branded Content

Emma is an associate beauty editor of branded content. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.