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I'm a Jane of All Trades—I Refuse to Skip This Crucial Step in My Skincare Routine

In a world full of 5 a.m. day-in-the-life vlogs, in-depth workout routines, and daily school drop-offs, I often wonder if my favorite content creators have the same 24 hours I do. How do they manage to run their businesses, households, and social media channels so effortlessly? I don't know if I'll ever truly understand how they juggle it all, but I was able to get the inside scoop from one of my favorite multi-hyphenates, Jasmine Crockett. She manages to balance entrepreneurship, motherhood, interior design, and so much more.
Despite being extremely busy, she never skips this crucial part of her day: applying Ultra Sheer Face Liquid Mineral Sunscreen ($17). This invisible sunscreen is ultra-lightweight, has SPF 70, provides all-day hydration, and works for sensitive skin. And when it's time to jet out the door for a midday errand or to shoot content, Crockett always keeps the Neutrogena Ultra Sheer Sunscreen Stick ($11) in her bag. (Yes, this is your reminder to reapply your sunscreen.) Crockett is full of SPF tips and tricks, which we happily delve into below.
Tell us about yourself. How would you describe yourself on and offline?
I'm Jasmine Crockett—an interior designer, founder, CEO, and mom. I'm passionate about creating beautiful, functional spaces while also building a business that reflects my values. Online, I share my journey of balancing entrepreneurship and motherhood, showing that it's never too late to evolve and pursue what truly fulfills you. Offline, I'm hands-on in both my work and family life, always striving to create harmony between the two.
Walk us through a typical day in your life.
My days start early, usually with a little one waking me up before my alarm! Mornings are all about family—getting my kids ready while squeezing in a quiet moment for myself. Once the workday begins, I dive into design projects, client meetings, and business strategy. As a CEO, no two days look the same, but I always make time to be hands-on in my business. By evening, I shift back into mom mode, making space for family time and a little self-care before winding down.
You live a busy life, what are some of your nonnegotiable self-care rituals?
Skincare is a must for me, no matter how hectic my schedule gets. One thing I never skip is sunscreen—especially Neutrogena Ultra Sheer Face Liquid. The liquid formula layers perfectly under makeup. I rely on Neutrogena's Hydro Boost Gel-Cream to keep my skin hydrated throughout the day, and the Deep Clean Gentle Scrub gives me that fresh, clean feeling after long hours. Self-care isn't always about big gestures; sometimes, it's as simple as taking five minutes to cleanse your face and breathe.
What makes you confident? What advice would you give to someone who is struggling with their confidence?
Confidence comes from knowing who you are and owning it. As an entrepreneur and mom, I've learned that confidence isn't about having everything figured out—it's about trusting yourself and showing up anyway. Taking care of myself plays a huge role in that. My advice? Find small ways to pour into yourself daily, and over time, that builds the confidence you need to show up as your best self.
Are there any goals that you set for yourself in 2025 that you would like to share? What are you doing to achieve them?
This year, I'm focused on growing my business while maintaining balance in my personal life. That means scaling intentionally, setting boundaries, and making sure I create space for both work and family. I'm also prioritizing self-care because I know I can't pour into my business or loved ones if I'm running on empty.
Why are Neutrogena's products a staple in your life?
As someone who's always on the go, I need skincare that's effective and easy to use. The Neutrogena Ultra Sheer Face Liquid is lightweight and perfect under makeup, while the Ultra Sheer Face Stick makes reapplying throughout the day effortless—especially when I'm out and about. Sun protection is a must for me, and these products make it simple to keep my skin healthy and glowing

Aniyah Morinia is a beauty and fashion editor based in New York City. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).