I'm An Esthetician, And These Are the Best Serums to Brighten And Hydrate Winter Skin

As an esthetician, I spend a lot of time preaching to my clients, friends, and Instagram followers the importance of consistency when it comes to skincare. Sticking with a moisturiser from start to finish, staying loyal to the serums that you know work for your skin, and not falling for the hype of that fancy new cleanser (when you have a perfectly good one on your shelf) is the secret to seeing results and improving your long-term skin health.

The only times I recommend switching up products? Seasonally. For most people, summer and winter can trigger some changes in the way our skin behaves, which can call for a few tweaks to the products and types of products we need to use. Many of us are already well-vered in swapping from lighter moisturisers to thicker ones when winter rolls around, but another product that can need a seasonal switch up? Serum.

best serums for winter

(Image credit: @amaka.hamelijnck)

What serum should I use in the winter?

If, like me, you find your skin becomes drier and more sensitive, and appears dull during the colder months, you may need to look for a serum specifically designed to help provide extra hydration, soothe irritation, and brighten dullness.

Fortunately, you've come to the right place. Below, I've rounded up my favourite tried-and-tested winter serums. Featuring stellar ingredients like hydrating hyaluronic acid, barrier-strengthening ceramides, and everyone's favourite glow-giver, vitamin C, these are the very best serums for winter skin.

Shop the Best Serums for Winter:

  1. Best serum for glowy skin: Dr. Loretta Intense Replenishing Ceramide Serum
  2. Best serum for dry skin: Naturium Barrier Bounce
  3. Best serum for acne-prone skin: Curél Anti-Wrinkle Hydrating Serum
  4. Best serum for skin barrier repair: The Ordinary Soothing and Barrier Support Serum
  5. Best serum for sensitive skin: Aveeno Face Calm and Restore Triple Oat Serum
  6. Best serum for mature skin: The Perfect Peel Skincare Hyaluronic & Peptide Perfection Serum
  7. Best serum for dehydrated skin: iS Clinical Hydra Cool Serum
  8. Best serum for combination skin: SUQQU Aqufons Refining Serum
  9. Best serum for dull skin: Skin Rocks The Antioxidant
  10. Best serum for very dry skin: Paula's Choice Omega+ Complex Serum
  11. Best multitasking serum: Fade Out Skincare Pure Glow Concentrated Brightening Serum

1. Dr. Loretta Intense Replenishing Ceramide Serum

2. Naturium Barrier Bounce

3. Curél Anti-Wrinkle Hydrating Serum

4. The Ordinary Soothing and Barrier Support Serum

5. Aveeno Face Calm and Restore Triple Oat Serum

6. The Perfect Peel Skincare Hyaluronic & Peptide Perfection Serum

7. iS Clinical Hydra Cool Serum

8. SUQQU Aqufons Refining Serum

9. Skin Rocks The Antioxidant

10. Paula's Choice Omega+ Complex Serum

11. Fade Out Skincare Pure Glow Concentrated Brightening Serum

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Freelance Beauty Editor

Grace Day is a beauty editor and content creator. She has over 10 years of beauty-industry experience, spanning editorial, retail, and e-commerce, which gives her a unique understanding into how people shop for their beauty routines.While studying for a history degree (specialising in the history of beauty) and working as a beauty adviser in department stores, Grace started writing her own beauty blog in order to share the products she discovered while dealing with acne. After graduating, she moved to Beauty Bay as beauty editor and content manager. Grace is currently a beauty contributor to Who What Wear. She has also written for Hypebae and PopSugar and works as a brand consultant and copywriter.